1. Apply discipline knowledge to identify challenges associated with designing and implementing successful marketing strategies. 2. Comprehensively analyse the influence of organisational and environmental forces in creating and delivering stakeholder value. 3. Demonstrate the ability to learn and showcase creativity in addressing problems and opportunities related to strategic marketing. 4. Apply contemporary strategic thinking to develop and communicate strategic marketing plans and tactics to implement marketing decisions for a real-world company. 5. Deliver a logically constructed persuasive presentation using appropriate visual aids. 6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience. 7. Demonstrate the ability to work effectively with others to develop a strategic marketing plan.