You are viewing this page as a domestic student.
Change to International

You are a domestic student if you are an Australian citizen, a New Zealand citizen or the holder of an Australian permanent visa.

You are an international student whether you are within or outside Australia and you do not meet the domestic student criteria.

Coronavirus (COVID-19): advice and support for the Bond community. Read more

INTR12-208: Public Diplomacy and Social Media May 2021 [Standard]

General information

This subject focuses on the increasing significance of public audiences, social media and transnational networks in global politics. It draws on multidisciplinary perspectives to consider the challenges and opportunities that public diplomacy and social media pose to the post 9/11 globalised environment. Students explore how, through new media and network approaches,  governments, international organisations and civil society participate, negotiate and access power in the 21st Century. The subject also investigates how new media and emerging networks shape international policy dynamics, deliberations and outcomes. Public Policy and Social Media explores a range of topics including impacts of social media on civil society, social media, social movements and transnational identities, public opinion and political participation, strategic and crisis communications, and the emergence of collaborative relationships and sustainable networks in contemporary diplomacy.

Details

Academic unit:Faculty of Society & Design
Subject code:INTR12-208
Subject title:Public Diplomacy and Social Media
Subject level:Undergraduate
Semester/Year:May 2021
Credit points:10

Delivery & attendance

Timetable: https://bond.edu.au/timetable
Delivery mode:

Standard

Workload items:
  • Lecture: x12 (Total hours: 24) - Weekly Lecture
  • Tutorial: x12 (Total hours: 12) - Weekly Tutorial
  • Personal Study Hours: x12 (Total hours: 84) - Personal study hours

Resources

Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Demonstrated understanding of public diplomacy as a tool for shaping public perceptions and influencing international policy.
  2. Demonstrated awareness of the role of public audiences and the impact of social media in global politics.
  3. Demonstrated ability to communicate complex and innovative ideas and arguments in written and oral form.
  4. An ability to engage collaboratively and professionally within a team.

Assessment

Assessment details

TypeTask%Timing*Outcomes assessed
Video Project Making a Professional Development Video on Public Diplomacy and the use of Social Media for employees of government departments. Length: 4-5 min. 30% Week 11 1, 2, 3, 4.
Project Research Project: Presentation and Report on topics related to Public Policy and Social Media. Students will present a Seminar/Webinar (10-15 min: 30%) and submit a 1500-word Report (40%: Monday, 9am, week 12). Topics assigned by week 2. 70% To Be Negotiated 1, 2, 3, 4.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

Tradition and change in diplomacy

Intelligence, diplomacy and disinformation

The impact of the digital era on diplomacy and foreign policy

What's the difference between diplomacy, activism and publicity?

Music, values, art, food and others as 'universal languages'

1, 2, 3, 4.

Sport as a form of diplomacy

A case study on the world leader in sports diplomacy: Australia

Are non-state actors more effective at tackling the security challenges of the twenty-first century than states?

People, women, indigenous representation, and nature (who represents - well - these actors, actants and issues?)

1, 2, 3, 4.

The latest grand, abstract idea in Diplomatic Studies: everyone, or no one, is a diplomat.

1, 2, 3, 4.
Approved on: Mar 12, 2021. Edition: 1.4
Last updated: May 4, 2021.