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IBUS12-251: Concepts of Strategy


Strategic management involves the formulation and implementation of value-generating activities. In this subject, you will learn fundamental aspects of environmental, competitive and internal analysis that will help you understand key determinants of firm success. You will also develop a critical perspective on the significance and interrelated nature of the ‘process’, ‘context’ and ‘content’ of strategy, and the importance of ethical decision-making in determining action and planning implementation. Consideration of an organisation’s strategic outlook and capabilities will help you integrate knowledge from other disciplines and help you develop a comprehensive and holistic understanding of organisational success.

Subject details

FacultyBond Business School
Semesters offered
  • May 2019 [Standard Offering]
  • September 2019 [Standard Offering]
  • May 2020 [Standard Offering]
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2019: $4,290
  • Commencing in 2020: $4,340

Learning outcomes

1. Describe the determinants of strategic management.
2. Analyse a firm’s external environment and internal capabilities.
3. Develop innovative solutions to strategic problems.
4. Formulate a professional, implementable and value-creating strategic plan.
5. Apply ethical decision-making to the pursuit of sustainable competitive advantage.
6. Deliver a clear, professional presentation appropriate for senior managers of an organisation.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018
Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018