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HRTM12-200: Hotel and Tourism Strategic Management


The aim of the subject is to provide an opportunity for students to understand, apply and evaluate strategic analysis for tourism and hospitality organisations and destinations. Special emphasis will be placed on the application of strategic management concepts for decision making in the hospitality and tourism environment. Critical success factors will be developed through using particular tourism and hospitality organisations and destinations. Students will be able to evaluate strategies, their appropriateness and the issues that will determine whether or not they are successful. Students are expected to read widely around the subject.

Subject details

FacultyBond Business School
Study areas
  • Hotel and Tourism

Learning outcomes

1. Identify emerging contemporary issues and theoretical concepts as they relate to the global tourism and hospitality industries
2. Evaluate the role of the mission, objectives and stakeholders in planning organisational direction and development
3. Develop appropriate strategies based on critical situational analysis and provide an evaluation of the strategies pursued in different tourist,  hospitality and resort contexts
4. Develop communication skills through listening to the ideas of others and explaining, influencing and convincing peers and team members, about the value of their ideas
5. Apply the concepts associated with strategic purpose, strategic analysis, strategic choice and strategic implementation.
6. Conduct a C-PESTEL and a SWOT analysis

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Future offerings not yet planned.