This subject is designed for people with technical or non-technical backgrounds who are interested in areas where technology is an important part of competitive business strategy, who want to work to understand the logic of innovation because they work in that environment, or who want to work to become technological entrepreneurs. This subject focuses the strategic management of technology and innovation in established firms and new ventures. It examines patterns of technological change and their impacts, planning for technological transitions, developing the capacity to innovate, managing innovation, and understanding the markets reaction to technological change. It also examines the special nature of forecasting and the demand for innovations and marketing high technology products.
|Faculty||Bond Business School|
1. Explain the multi-dimensional aspects of innovation in your own words.
2. Find the balance of centralization and diversification.
3. Understand the depth and width of technology and manage the innovation.
Must be admitted into a BBT/MBA Program
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.
|Non-Standard Offering - Bond-BBT|
|Withdraw – Financial?||26/05/2020|
|Withdraw – Academic?||04/06/2020|