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EXEC71-015: Economics For Decision Making September 2017 [Intensive - Weeks 5 and 10]

General information

This course introduces the analytical tools and theories used for managerial decisions in economic issues relevant with consumers and firms. The course will analyse economic behaviour of individuals, consumers and firms and explore how their interactions in markets affect managerial decisions in the light of consumption and production decisions. The course offers tools of analysis on optimal allocation of resources from the manager’s point of view subject to the government policies such as taxes and subsidies. This course discusses the manager’s roles in pricing strategies, converting high value from low value assets, market segmentation, product differentiation and product complementarities. This course also provides insights to cooperative and non-cooperative solutions of firms in specific situations subject to the welfare of society.


Academic unit:Bond Business School
Subject code:EXEC71-015
Subject title:Markets and Organisations
Subject level:Postgraduate
Semester/Year:September 2017
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x1 (Total hours: 5) - Seminar 1 (Monday Morning)
  • Seminar: x1 (Total hours: 5) - Seminar 2 (Tuesday Morning)
  • Seminar: x1 (Total hours: 5) - Seminar 3 (Wednesday Morning)
  • Seminar: x1 (Total hours: 5) - Seminar 4 (Thursday Morning)
  • Seminar: x1 (Total hours: 5) - Seminar 5 (Friday Morning)
  • Seminar: x1 (Total hours: 5) - Seminar 6 (Saturday Morning)
  • Seminar: x1 (Total hours: 5) - Seminar 7 (Sunday Morning)
  • Seminar: x1 (Total hours: 5) - Seminar 8 (Sunday Morning) Week 10
  • Personal Study Hours: x12 (Total hours: 72) - Study time and reviewing materials
Attendance and learning activities: Subject delivered in intensive mode (Week 5 and 10). Students need to attend all seminars to be able to complete assessment activities.


Prescribed resources:
  • Joshua Gans,Stephen King,Robin Ellen Stonecash,Jan Libich,N. Gregory Mankiw,Martin Byford (2015). Principles of Economics. 6th, CENGAGE LEARNING
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ? This subject is not available to
  • Study Abroad Students

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Graduates will develop a sound knowledge of their discipline and the ability to critically evaluate, manage, reflect on, integrate and qualify to apply skills.
  2. Graduates will have gained the skills to contribute to their discipline or profession as an effective leader and as a member of collaborative, cooperative and successful teams.
  3. Graduates will have gained the skills to communicate effectively with their profession, their peers and the wider community.
  4. Graduates will be well aware of the standards, ethics and values of their discipline, in both the local and global context.


Assessment details


Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Accessibility and Inclusion Support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

Chapter2—GKSBLMankiw and Demonstration problems and exercises


Chapters 4-6: GKSBLMankiw Demonstration problems and exercises

1, 2.

Chapter 13: GKSBLMankiw. Demonstration problems and exercises

2, 3.

Chapters 14-15: GKSBLMankiw Demonstration problems and exercises

2, 3.

Chapter 16-17: GKSBLMankiw Demonstration problems and exercises


Chapters 24-25: GKSBLMankiw Demonstration problems and exercises

Chapters 31, 33, 34 and 36: GKSBLMankiw Demonstration problems and exercises

1, 2, 3, 4.
Approved on: Jul 17, 2017. Edition: 1.1
Last updated: Sep 28, 2017.