An introduction to the economic tools and theories used in managerial decision-making. Macroeconomic considerations such as deficits, price stability, exchange rate fluctuations and other factors are examined in relation to their individual and collective impact on a firm’s operating environment. Individual economic behaviour is also considered to explore how consumer and firm market interactions affect consumption and production decisions. Practical tools and strategies to support the manager’s roles in pricing strategies, converting high value from low value assets, market segmentation, product differentiation and product complementarities, extending insights to cooperative and non-cooperative solutions of firms are also emphasised.
|Faculty||Bond Business School|
1. Evaluate economic policy and its impact on businesses
2. Utilise economic theory to evaluate firm activity and performance
3. Articulate sound economic reasoning in a clear, concise writing style appropriate for the intended purpose and audience.
4. Deliver a clear, concise, well-organised presentation appropriate for the intended purpose and audience.
Must be admitted into an EMBA Program.
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.
Future offerings not yet planned.