This subject will introduce students to the critical role innovation plays in the entrepreneurial process. Innovation is the means by which firms successfully explore and exploit change; innovation incorporates both the radical changes that transform industries, markets and societies, and the incremental changes that enable firms to create value and sustain competitive advantages. Students will gain insight into how new ventures and established firms explore and exploit new ideas; a solid platform of theoretical concepts and frameworks will enable students to "make sense" of the complex interactions between changes in markets, technologies and organisations.
|Faculty||Bond Business School|
1. Identify and determine how innovation creates value in a diverse range of businesses.
2. Identify and analyze forms of innovation and how innovation contributes to competitive advantage.
3. Identify and evaluate the management of innovation as a process in diverse businesses.
4. Describe the conditions and strategies that assist firms in implementing innovation.
5. Identify and describe the challenges faced by business in managing knowledge and the intellectual property of innovation.
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.