This subject is designed to provide a thorough grounding in media theory and research through emphasis on media production, audiences and the effects of the media in society. Special emphasis is given to the ways in which news is selected, produced and disseminated. A variety of case studies offer students an opportunity to develop their personal and professional understanding of mass communications by using current research techniques, methods and procedures.
1. Explain how media exert effects on individuals and society, how media messages are produced and programmed, who controls the media, and the economics of the media industry.
2. Apply research methods in specific media contexts.
3. Work in a team to critically analyse and debate a media issue.
4. Write a research paper on a media topic.
No prior knowledge required.