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BMBA70-860: Marketing for Managers

Description

In today’s business world, creating customer value through marketing is essential to a company’s growth strategy. Marketing involves several interrelated processes like understanding the business environment, conducting market research, analysing customer needs and finally providing customer value through the 4Ps strategy (product, price, place and promotion). This subject is designed to enable students to develop a concise understanding of marketing principles and related tools to solve contemporary marketing problems.

Subject details

TypePostgraduate
CodeBMBA70-860
EFTSL0.0625
FacultyBond Business School
Semesters offered
  • January 2020 [Non-Standard Offering]
Credit5
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2020: $2,535

Learning outcomes

1. Demonstrate knowledge of fundamental theories and frameworks in marketing.
2. Apply marketing principles to generate creative solutions to a contemporary business problem.
3. Critically evaluate a marketing issue, problem or opportunity, applying relevant marketing principles.
4. Demonstrate the ability to work effectively with others to complete a marketing project.
5. Deliver a clear, well-organised persuasive presentation advocating for the implementation of a marketing plan.
6. Articulate ideas, decisions, recommendations and other information in a clear, concise and professional writing style.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?
  • Study Abroad Students

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Non-Standard Offering
Enrolment opens10/11/2019
Semester start13/01/2020
Subject start03/02/2020
Cancellation 1?08/02/2020
Cancellation 2?09/02/2020
Last enrolment07/02/2020
Withdraw – Financial?14/02/2020
Withdraw – Academic?20/02/2020
Teaching census?13/02/2020