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BCDP02-042: Contemporary Issues in Hospitality and Tourism Management January 2020 [Standard]

General information

Managers in tourism and hospitality organisations need to have a wide range of skills and knowledge to successfully navigate in competitive and dynamic international markets. They must be adept at managing relationships with internal and external stakeholders including business owners, brand or chain managers, staff, customers, suppliers and government agencies. In this subject, you will learn about the key challenges, innovations and issues shaping tourism and hospitality now and in the future and develop skills and knowledge that could lead to a successful international management career in these industries.

Details

Academic unit:Bond Business School
Subject code:BCDP02-042
Subject title:Contemporary Issues in Hospitality and Tourism Management
Subject level:Undergraduate
Semester/Year:January 2020
Credit points:10

Delivery & attendance

Timetable: https://bond.edu.au/timetable
Delivery mode:

Standard

Workload items:
  • Seminar: x12 (Total hours: 24) - Seminar 1
  • Workshop: x12 (Total hours: 24) - Workshop 1
  • Tutorial: x12 (Total hours: 12) - Weekly Revision Class held by Bond University College
  • Personal Study Hours: x12 (Total hours: 60) - Recommended study time & reviewing materials
Attendance and learning activities: Attendance at all class sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible.

Resources

Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au

Enrolment requirements

Requisites: ?

Nil

Restrictions: ? This subject is not available to
  • Study Abroad Students

Must be admitted into a Bond College Diploma Program.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Describe the structure of the tourism and hospitality industries and the economic contributions of these sectors at national and international level.
  2. Describe the key skills required by managers in the tourism and hospitality industries and strategies for developing those skills.
  3. Describe management strategies for service delivery organisations.
  4. Discuss key issues related to corporate social responsibility for tourism and hospitality organisations.
  5. Discuss the role of government in regulation and promotion of the tourism and hospitality industries.
  6. Discuss the advantages and disadvantages of various tourism product distribution systems.
  7. Evaluate case studies to identify critical success factors for tourism and hospitality businesses.

Assessment

Assessment details

TypeTask%Timing*Outcomes assessed
Showcase Portfolio Portfolio of tutorial exercises completed throughout the semester. 20% Ongoing 1, 2, 3, 4, 5, 6, 7.
Literature Review Critically review the literature on an assigned industry topic, summarising the main themes in a professional report format. 20% Week 6 2, 3.
Oral Presentation Present a case study of an assigned tourism-related organisation with the emphasis on critical success factors for that organisation. Week 8-12 20% Week 8 1, 3, 7.
Paper-based Examination (Closed) Comprehensive Final Examination 40% Final Examination Period 1, 2, 3, 4, 5, 6.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

An introduction to the structure and economic scale of the tourism and hospitality industries.

What do managers in this industry do? What skills do they need and how do they develop those skills throughout their careers?

What role does government play in regulating and promoting tourism and hospitality sectors?

Considers the social and environmental impacts of tourism and hospitality activity and the strategies for managing impacts.

Why is managing service quality so difficult to manage and what strategies do organisations adopt to ensure consistent delivery?

Labour is both the biggest operational cost and the most valuable asset in most service organisations. How do outstanding service organisations create service culture and competitive advantage through their people?

Tourism distribution channels are changing incredibly quickly. What are the advantages and disadvantages of the various channels for suppliers and consumers?

What role do special events play in destination marketing?

Approved on: Nov 11, 2019. Edition: 4.2