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BCDP02-019: Sport Communication


This subject introduces students to the practice of managing the distribution of information between a sport organisation and its stakeholders. It is designed to enhance understanding, evaluation, management and communication of a broad range of information for a variety of purposes and audiences. Students will learn to write news stories and press releases, coordinate press conferences and develop an effective social media presence. They will also gain experience in writing policy and governance documents for the internal management and resourcing of community sport clubs, grant applications and other fund-raising activities and other information management duties related to the operation and public perception of sport organisations. The importance of sport broadcasting and attracting audiences, sponsors, and fans will be reinforced through case studies and examining real-world scenarios.

Subject details

FacultyBond Business School
Study areas
  • University Preparation & Diploma
Subject fees
  • Commencing in 2020: $3,920
  • Commencing in 2021: $3,890

Learning outcomes

1. Explain the role of sport communication in the management of sport.
2. Identify the types of information required by stakeholders and the concomitant appropriate communication
3. Describe the production process for the appropriate media content in sport communication.
4. Apply an understanding of the complex reporting mechanisms and information dissemination processes required in sport to address a real problem for a sport organisation.
5. Deliver a logically constructed persuasive presentation using appropriate visual aids.
6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience.
7. Work effectively with others to complete a group project.

Enrolment requirements

Requisites: ?


Restrictions: ?
  • Study Abroad Students

Must be admitted into a Bond College Diploma Program.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Future offerings not yet planned.