This subject provides a comprehensive conceptual framework that demonstrates how public relations practitioners work in industry, government & institutional organisations. Public relations is dealt with from a management perspective as a positive force in society. Four elements are covered: present structure of the profession & industry; concepts of public relations management;applications of concepts to programs; public relations techniques & practices.
|Faculty||Bond University College|
|Study abroad||Not Available to Study Abroad students|
1. Student is able to understand and evaluate the public relations process.
2. Student is able to appreciate the role and responsibilities of professional and ethical public relations in the context of industry, government and not for profit institutions.
3. Student is able to apply theoretical knowledge within a practical context.
4. Student is able to identify strategic public relations planning techniques and practices.
Please check the subject outline for pre-requisite subjects.