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BCDP02-011: Public Relations Principles and Practice


This subject provides a comprehensive conceptual framework that demonstrates how public relations practitioners work in industry, government & institutional organisations. Public relations is dealt with from a management perspective as a positive force in society. Four elements are covered: present structure of the profession & industry; concepts of public relations management;applications of concepts to programs; public relations techniques & practices.

Subject details

FacultyBond University College
Semesters offered
  • January 2018 [Standard Offering]
  • May 2018 [Standard Offering]
  • September 2018 [Standard Offering]
  • January 2019 [Standard Offering]
  • May 2019 [Standard Offering]
  • September 2019 [Standard Offering]
Study abroadNot Available to Study Abroad students
Study areas
  • University Preparation & Diploma
Subject fees
  • Commencing in 2017: $3,093
  • Commencing in 2018: $3,371

Learning outcomes

1. Student is able to understand and evaluate the public relations process.
2. Student is able to appreciate the role and responsibilities of professional and ethical public relations in the context of industry, government and not for profit institutions.
3. Student is able to apply theoretical knowledge within a practical context.
4. Student is able to identify strategic public relations planning techniques and practices.



Subject outlines

Subject dates

Bond University College
Enrolment opens19/03/2017
Semester start15/05/2017
Subject start15/05/2017
Cancellation 1?29/05/2017
Cancellation 2?05/06/2017
Last enrolment28/05/2017
Last withdrawal?09/06/2017
Teaching census?09/06/2017
Bond University College
Enrolment opens16/07/2017
Semester start11/09/2017
Subject start11/09/2017
Cancellation 1?25/09/2017
Cancellation 2?02/10/2017
Last enrolment24/09/2017
Last withdrawal?06/10/2017
Teaching census?06/10/2017
Standard Offering
Enrolment opens12/11/2017
Semester start15/01/2018
Subject start15/01/2018
Cancellation 1?29/01/2018
Cancellation 2?05/02/2018
Last enrolment28/01/2018
Last withdrawal?09/02/2018
Teaching census?09/02/2018
Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018