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BCDP02-011: Public Relations Principles and Practice


This subject provides a comprehensive conceptual framework that demonstrates how public relations practitioners work in industry, government & institutional organisations. Public relations is dealt with from a management perspective as a positive force in society. Four elements are covered: present structure of the profession & industry; concepts of public relations management;applications of concepts to programs; public relations techniques & practices.

Subject details

FacultyBond University College
Semesters offered
  • January 2019 [Standard Offering]
  • May 2019 [Standard Offering]
  • September 2019 [Standard Offering]
Study abroadNot Available to Study Abroad students
Study areas
  • University Preparation & Diploma
Subject fees
  • Commencing in 2018: $3,371
  • Commencing in 2019: $3,680

Learning outcomes

1. Student is able to understand and evaluate the public relations process.
2. Student is able to appreciate the role and responsibilities of professional and ethical public relations in the context of industry, government and not for profit institutions.
3. Student is able to apply theoretical knowledge within a practical context.
4. Student is able to identify strategic public relations planning techniques and practices.


Please check the subject outline for pre-requisite subjects.

Subject outlines

Subject dates

Standard Offering
Enrolment opens12/11/2017
Semester start15/01/2018
Subject start15/01/2018
Cancellation 1?29/01/2018
Cancellation 2?05/02/2018
Last enrolment28/01/2018
Last withdrawal?09/02/2018
Teaching census?09/02/2018
Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018