You are viewing this page as a domestic student.
Change to International

You are a domestic student if you are an Australian citizen, a New Zealand citizen or the holder of an Australian permanent visa.

You are an international student whether you are within or outside Australia and you do not meet the domestic student criteria.

ADVT13-322: Integrated Marketing Communication


Integrated Marketing Communications (IMC) is the coordination of all points of contact an organization has with the marketplace. It is the ‘face’ an organisation presents to the many audiences and publics with whom it has contact. Marketing communication vehicles such as advertising, public relations, direct marketing, sales promotion, the internet and all forms of media are highly connected and have multiple communication functions including those relating to Corporate Social Responsibility, Sustainability and Social Innovation. This course explores the development of the IMC approach and relevant contemporary issues surrounding the implementation of an IMC approach; it also provides an overview of communication tools and an introduction to the IMC planning process.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • September 2019 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Demonstrate a comprehensive knowledge of what IMC is, the importance of relationship building and how critical elements of messages, organizational skills, politics, societal behaviours, economies and technology interact.
2. Responsibly deal with team and deadline expectations, time management, decision making and delegation and operate within a competitive and confidential environment.
3. Develop a targeted message, choose relevant and effective means of communication and deliver message through multiple means whilst keeping messages consistent and on brand with client.
4. Demonstrate a strong understanding of the critical importance of social, legal, ethical cultural & stakeholder obligations in Integrated Marketing Communications

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018