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ADVT13-101: Advertising, Brand Image and Cultural Space

Description

A close look at the role of advertising in the marketing communications environment of the 21st century is presented. This subject examines the growing emphasis on brand image, and attempts to reach to identified market segments by way of non-conventional media. It examines the increasing exploitation of cultural space by advertisers, with agencies now achieving customer bonding with brands and their image.

Subject details

TypeUndergraduate
CodeADVT13-101
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • September 2018 [Standard Offering]
  • September 2019 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Develop a critical viewpoint on the impact advertising has on society, especially vulnerable groups.
2. Work in groups to create a brand
3. Report on their research in writing and oral
4. Recognise the impact of brands on popular culture

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018