A close look at the role of advertising in the marketing communications environment of the 21st century is presented. This subject examines the growing emphasis on brand image, and attempts to reach to identified market segments by way of non-conventional media. It examines the increasing exploitation of cultural space by advertisers, with agencies now achieving customer bonding with brands and their image.
|Faculty||Faculty of Society & Design|
1. Develop a critical viewpoint on the impact advertising has on society, especially vulnerable groups.
2. Work in groups to create a brand
3. Report on their research in writing and oral
4. Recognise the impact of brands on popular culture