This subject describes the major media options available to advertisers, develops skills in problem solving and strategic decision-making, and details the components of the media planning process.
|Faculty||Faculty of Society & Design|
1. Have a good understanding of the fundamental principles, practices and function of media planning and the knowledge of how to apply media planning theory to practice, with a view on how to develop and execute a comprehensive media planning strategy. You will gain practical knowledge regarding the evaluation of target audiences, assessing the effectiveness of different media types and allocating appropriate media budgets.
2. Learn the fundamental principles of strategy planning in advertising - how strategic consumer insights are distilled from research and influence the advertising development process. You will adopt a strategic perspective on communication tasks as well as understand and respect issues of ethical and social significance relevant to diverse communities, cultures and belief systems.
3. Write focused, insightful creative briefs that lead to effective and more dynamic creative solutions and know how to critique and evaluate creative solutions in terms of their suitability to the original brief, advertising message, environment and target audience.
4. Work as a team member. The major assessment is designed to simulate an 'agency' experience and requires working together in groups to design an 'improved' strategic media plan.
5. Further enhance your communication and presentation skills as well as the ability to critically reflect on these team work experiences in terms of continuing personal development.
6. Increase your understanding and awareness of the debates that surround media in advertising in a social and global context as well as ethical issues specific to advertising media and its uses.