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ADVT12-200: Direct Response and Writing for Advertising


This subject provides a comprehensive understanding of the professional direct communication process. It introduces students to various forms of direct marketing, including direct response, direct mail & telemarketing, database marketing & interactive advertising. This subject helps students understand & implement strategies & communication skills aimed at increasing the effectiveness of professional advertising programs. As part of this subject, students will: Develop communication & writing skills for all media channels & related areas of advertising; Develop skills & strategies for quantitative evaluation of direct response advertising; Analyse direct response advertising from theoretical perspectives; Apply skills & knowledge in simulations, case studies &/or real clients.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • May 2019 [Standard Offering]
  • May 2020 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2019: $4,290
  • Commencing in 2020: $4,340

Learning outcomes

1. Be able to recognise and differentiate the roles, strategies and communication methods of different types of media involved in Direct Response Advertising. They will be able to develop and craft appropriately targeted advertising messages for each specific media channel.
2. Be able to deal with deadlines, team commitments, responsibilities and course obligations. They will be able to plan and manage time and resources, make strategic decisions, delegate and co-operate in a professional manner.
3. Demonstrate sound understanding of disciplined message structures within socio/cultural, legal and ethical frameworks.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018