This subject introduces you to advertising as a professional practice. You will gain an understanding of the different roles in advertising agencies and the skills required for working in these positions. Through exploring successful advertising campaigns and practical, hands-on exercises, this subject will provide you with an overview of essential ideas, concepts and theories used by practitioners for creating impactful promotional communication across various media channels. And, in addition to learning how to think strategically about advertising, it will also encourage you to think critically about the impact of advertising on society and individuals.
|Faculty||Faculty of Society & Design|
1. Describe and explain the structure of the advertising industry and its dynamics as well as the different positions and roles available in advertising agencies.
2. Apply relevant advertising theories and concepts for analysing and evaluating advertising and integrated marketing communications campaigns in terms of their communication strategies and creative techniques used.
3. Practically apply advertising theories, concepts as well as creative imagination by developing a basic advertising campaign concept based on a client brief.
4. Consider and critique advertising practices in relation to regulatory codes as well as social, ethical and cultural norms and obligations.
|Withdraw – Financial?||20/06/2020|
|Withdraw – Academic?||11/07/2020|
|Withdraw – Financial?||10/10/2020|
|Withdraw – Academic?||31/10/2020|
|Withdraw – Financial?||13/02/2021|
|Withdraw – Academic?||06/03/2021|