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ADVT11-100: Introduction to Advertising

Description

This subject introduces you to advertising as a professional practice. You will gain an understanding of the different roles in advertising agencies and the skills required for working in these positions. Through exploring successful advertising campaigns and practical, hands-on exercises, this subject will provide you with an overview of essential ideas, concepts and theories used by practitioners for creating impactful promotional communication across various media channels. And, in addition to learning how to think strategically about advertising, it will also encourage you to think critically about the impact of advertising on society and individuals.

Subject details

TypeUndergraduate
CodeADVT11-100
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • September 2020 [Standard Offering]
  • January 2021 [Standard Offering]
  • May 2021 [Standard Offering]
  • September 2021 [Standard Offering]
  • January 2022 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2020: $4,340
  • Commencing in 2021: $4,390

Learning outcomes

1. Describe and explain the structure of the advertising industry and its dynamics as well as the different positions and roles available in advertising agencies.
2. Apply relevant advertising theories and concepts for analysing and evaluating advertising and integrated marketing communications campaigns in terms of their communication strategies and creative techniques used.
3. Practically apply advertising theories, concepts as well as creative imagination by developing a basic advertising campaign concept based on a client brief.
4. Consider and critique advertising practices in relation to regulatory codes as well as social, ethical and cultural norms and obligations.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens10/11/2019
Semester start13/01/2020
Subject start13/01/2020
Cancellation 1?27/01/2020
Cancellation 2?03/02/2020
Last enrolment26/01/2020
Withdraw – Financial?08/02/2020
Withdraw – Academic?29/02/2020
Teaching census?07/02/2020
Standard Offering
Enrolment opens15/03/2020
Semester start25/05/2020
Subject start25/05/2020
Cancellation 1?08/06/2020
Cancellation 2?15/06/2020
Last enrolment07/06/2020
Withdraw – Financial?20/06/2020
Withdraw – Academic?11/07/2020
Teaching census?19/06/2020
Standard Offering
Enrolment opens02/08/2020
Semester start14/09/2020
Subject start14/09/2020
Cancellation 1?28/09/2020
Cancellation 2?05/10/2020
Last enrolment27/09/2020
Withdraw – Financial?10/10/2020
Withdraw – Academic?31/10/2020
Teaching census?09/10/2020