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ADVT11-100: Advertising Principles and Practice

Description

This subject is an introduction to the role of advertising in society from both theoretical and professional perspectives. Students will study advertisements as media 'texts' and consider the impact of advertising on society and individuals. The subject will outline the structure of the advertising industry in Australia and focus on professional practices, including campaign design. Students will practice copywriting strategies and techniques used in the design of print advertisements.

Subject details

TypeUndergraduate
CodeADVT11-100
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • September 2018 [Standard Offering]
  • January 2019 [Standard Offering]
  • May 2019 [Standard Offering]
  • September 2019 [Standard Offering]
  • January 2020 [Standard Offering]
  • May 2020 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2018: $4,247
  • Commencing in 2019: $4,290

Learning outcomes

1. Demonstrate a working knowledge of the Advertising Industry, can effectively research and analyse markets and apply practical skills and theory in developing, executing and evaluating advertising campaigns.
2. Deal with team and deadline responsibilities, time management, decision making and delegation in a competitive team environment.
3. Develop a targeted message and choose the most effective methods, style and channels to reach selected recipients.
4. Have a good understanding of social, ethical, legal and cultural obligations in both local and global advertising.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens12/11/2017
Semester start15/01/2018
Subject start15/01/2018
Cancellation 1?29/01/2018
Cancellation 2?05/02/2018
Last enrolment28/01/2018
Last withdrawal?09/02/2018
Teaching census?09/02/2018
Standard Offering
Enrolment opens18/03/2018
Semester start14/05/2018
Subject start14/05/2018
Cancellation 1?28/05/2018
Cancellation 2?04/06/2018
Last enrolment27/05/2018
Last withdrawal?08/06/2018
Teaching census?08/06/2018
Standard Offering
Enrolment opens15/07/2018
Semester start10/09/2018
Subject start10/09/2018
Cancellation 1?24/09/2018
Cancellation 2?01/10/2018
Last enrolment23/09/2018
Last withdrawal?05/10/2018
Teaching census?05/10/2018
Standard Offering
Enrolment opens11/11/2018
Semester start14/01/2019
Subject start14/01/2019
Cancellation 1?28/01/2019
Cancellation 2?04/02/2019
Last enrolment27/01/2019
Last withdrawal?08/02/2019
Teaching census?08/02/2019