Transformational business

Centre for Transformational Research

The BBS Transformational Research Centre is populated by a community of scholars focusing their research on understanding the processes involved in changing completely the character or appearance of organizations, markets, individuals, and society in order to improve them.

Businesses have a significant role in society. At times they drive significant change, at other times they respond to it. We are aware that recent corporate and organizational behaviour is falling well short of expectations. Recent company activity and organisation behaviour is characterised by limited stakeholder engagement, limited public trust, traditional measures of accounting and performance, short-termism, and usually a bare minimum investment in corporate social responsibility. However, more recently, companies and organisations have started to become transformational entities, embracing non-traditional stakeholders and performance metrics, taking a more long-term view, and allowing societally beneficial missions to drive their business value.

Exploring and understanding the multi-faceted nature of transformation is our primary focus. We employ a vertical framework of society, markets, organisations and individuals to structure our research. The Centre applies a multi-disciplinary lenses to utilise our faculty strengths.

Societal level research focuses on socially beneficial mission (solving societal problems like congestion, pollution, health) at core of business. Where companies develop products and services that advance people and society, rather than extract value for shareholder maximisation

Exemplar Projects:

  • MacCallum, L., Brew, E., and N. Howson. (2019). Inspired INC: Become a Company the World Will Get Behind. London: Whitefox Publishing Ltd.

Market level research focuses on development of products, services and exchange markets that create and add value to people and change the balance of markets. Where doing good is not financially detrimental but enhances broader stakeholder value.

Exemplar Projects:

  • Roy, R., Associate Professor Marketing, PWYW: Pay-What-You-Want and delegation of “price” to consumers and the role of social forces and other factors on PWYW
  • Majtyka, J., PhD Candidate BBS, Senior Teaching Fellow, Dark and Lit Equity and Crypto Currency Market - Inefficiency-efficiency conundrum

Organisational level research focuses on change in organisations – corporate, family, not-for-profit, sporting, governmental – that enhances long term continuity and value to stakeholders.

Exemplar Projects:

  • Craig, J., Professor Entrepreneurship, Transgenerational view of family firms - why do multigenerational firms innovate. Long-term view embracing both the past and the future.

Individual level research focuses on change at the individual level context, skills, functioning, that enhances long run outcomes for individuals and contributes to higher level outcomes.

Exemplar Projects:

  • Sander, L., Assistant Professor, VR and neuroscience methodologies to examine aspects of workplace design and acoustic treatments on psychophysiological responses and cognition, mood and performance. Under what conditions can open-plan offices be effective?

Research Outputs

NamePositionYearJournalTitle
Rafi ChowdhuryAssociate Professor2017Journal of Business EthicsThe Moral Foundations of Consumer Ethics
Keith DuncanProfessor2017Auditing: A Journal of Practice and TheoryInternal Audit Quality: Insights from Audit Committee Members, Senior Management and Internal Auditors
Jan HollindaleAssistant Professor2018Accounting and FinanceFemale audit committee members and their influence on audit fees
Jan HollindaleAssistant Professor2017Accounting and FinanceWomen on boards and greenhouse gas emission disclosures
Amy KenworthyProfessor2017Academy of Management Learning and EducationSustainability Management Teaching Resources and the Challenge of Balancing Planet, People and Profits
Joel MalenAdjunct Senior Teaching Fellow2017Journal of World BusinessSlack, Institutions and Innovation Effort Around the World
Robert NashAssociate Professor2018Regional StudiesThe motivations and experiences of community garden participants in Edinburgh, Scotland.
Daniel O'BrienAssociate Professor2018Sport Management ReviewAccumulating subcultural capital through sport event participation: The AFL International Cup.
Rajat RoyAssociate Professor2017Journal of Business ResearchCustomer Engagement behaviour in Individualistic and Collectivistic Markets