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SPMT12-103: Sport Communication


This subject introduces students to the practice of managing the distribution of information between a sport organisation and its stakeholders. It is designed to enhance understanding, evaluation, management and communication of a broad range of information for a variety of purposes and a broad range of audiences. Students will learn to write news stories and press releases, coordinate press conferences and develop an effective social media presence. Students will also gain experience in writing policy and governance documents for the internal management and resourcing of community sport clubs, grant applications and other fund-raising activities and other information management duties related to the operation and public perception of sport organisations. The importance of sport broadcasting and attracting audiences, sponsors, and fans will be reinforced through case studies and examining real-world scenarios.

Subject details

FacultyBond Business School
Semesters offered
  • September 2022 [Standard Offering]
  • September 2023 [Standard Offering]
Study areas
  • Business and Commerce
  • Health Sciences
  • Sport
Subject fees
  • Commencing in 2022: $3,950
  • Commencing in 2023: $4,050

Learning outcomes

1. Explain the role of sport communication in the management of sport. 2. Identify the types of information required by stakeholders and the concomitant appropriate communication 3. Describe the production process for the appropriate media content in sport communication. 4. Apply an understanding of the complex reporting mechanisms and information dissemination processes required in sport to address an real problem for a sport organisation. 5. Deliver a logically constructed persuasive presentation using appropriate visual aids. 6. Articulate ideas, decisions, recommendations and other information in a clear, concise writing style tailored to a given audience. 7. Work effectively with others to complete a group project.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens18/07/2021
Semester start13/09/2021
Subject start13/09/2021
Cancellation 1?27/09/2021
Cancellation 2?04/10/2021
Last enrolment26/09/2021
Withdraw – Financial?09/10/2021
Withdraw – Academic?30/10/2021
Teaching census?08/10/2021