This subject provides an introduction to the emerging business of esports. It is designed to enhance students’ understanding of the emergence of the esports industry, its structure and future opportunities. Students will evaluate esports against traditional sport and determine the complexity of managing esports, from the perspective of talent identification, teams, athlete pathways, health/wellbeing, competitions/events, leagues/structures, stakeholders, spectators/fans, media, sponsorship and resources. Students will also examine the governance and regulation of esports, with consideration given to esports integrity, gambling, match-fixing and doping, within the esports economy. The course will incorporate global cases, hands-on experiences and interaction with the esports industry.
|Faculty||Bond Business School|
1. Describe the emerging esports industry, identifying key stakeholders, events, leagues, pathways, and explain the different features that connect it to and distinguish it from the traditional sport industry. 2. Explain how to organise and manage an esports event, including the key differences to managing a traditional sport event and the factors that make an esports event sustainable. 3. Evaluate challenges associated with the esports environment from a sport and business management perspective, including the esports economy, media, sponsorship and wellbeing. 4. Apply a problem-solving approach to esports case studies to determine potential solutions and future outcomes. 5. Deliver a logically constructed persuasive presentation using appropriate visual aids. 6. Work effectively, responsibly and productively with others to complete group projects to a high standard.
Future offerings not yet planned.