PUBR12-100: Social Media Strategy and Tactics

Description

Social Media Strategy and Tactics delivers a strong foundation in social media as a strategic communications tool. The subject takes a hands-on, practical approach underpinned with applied theoretical knowledge that informs the strategic and planned use of social media channels and messaging. Students will analyse industry best practices and create a suite of social media tactics. This subject embodies experiential, authentic learning: students learn by doing, are informed by theory and policy, and reflect on social media use compared to best practice.

Subject details

Learning outcomes

1. Analyse, produce, and evaluate strategic social media communication.
2. Apply theoretical knowledge in a practical context.
3. Apply skills gained from practical experience in a broader industry context.
4. Develop social media strategies and implement selected social media tactics.

Enrolment requirements

Subject outlines

• May 2021 [Standard]
• May 2020 [Standard]
• May 2019 [Standard]
• May 2018 [Standard]
• May 2017 [Standard]

Subject dates