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JOUR13-318: Freelance Feature Writing and Blogging May 2022 [Standard]

General information

In the current media landscape, a reporter who has original ideas, a fresh voice, and sharp insights can quickly develop a brand, a following, and a portfolio of published work. This subject teaches you how to write in a variety of formats (from listicles to in-depth features, travel narratives, opinion, reviews, and columns), as well as how to pitch work to digital, print (newspaper, magazine, zine etc), and multimedia publications, and how to set up a blog or portfolio platform of your own. The style and content of the writing are entirely up to you. You will be encouraged to mine your interests, contacts, and natural writing style for inspiration and credibility and to find suitable publication outlets for your work. The work of previous students has been published by Buzzfeed, The Guardian, Huffington Post, Women’s Health, News Corp, and Frankie Magazine. Also, you will also consider the business of freelance writing, including personal branding, establishing contacts, freelance writing rates, and tax and business structures.


Academic unit:Faculty of Society & Design
Subject code:JOUR13-318
Subject title:Freelance Feature Writing and Blogging
Subject level:Undergraduate
Semester/Year:May 2022
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x12 (Total hours: 36) - Seminar
  • Personal Study Hours: x12 (Total hours: 84) - Recommended Study Hours
Attendance and learning activities: As successful completion of this subject is heavily dependent on participation during all scheduled sessions, attendance will be monitored. 'Class Participation' does not equate to 'Class Attendance'. Merely 'being there' is not sufficient to fulfil the following criteria: contribution, collaboration, preparation, cultural sensitivity, and initiative. Most sessions build on the content of the previous one. It is difficult for a student to recover the information if a session is missed. It is the responsibility of the student to view the recordings of the weekly live sessions in order to catch up on any content missed and to complete set work outside class. In addition to synchronous sessions, students should plan to spend a minimum of 84 hours undertaking preparation/out of class work/personal study for this subject. This is intended as a general guide only for workload planning and more time may be required depending on factors such as the familiarity of the content. Please note: If you study on-campus, always bring your laptop to class. When you participate in the online sessions, always choose a private quiet place, with reliable internet and working microphone and camera, as you will use them regularly for class participation and activity.


Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Conceptualise, research, structure and write original feature stories in a wide range of styles, formats and for a variety of publications.
  2. Select and utilise creative and innovative approaches to both story development and personal brand.
  3. Critically evaluate a range of feature writing within its social, historical, cultural and ethical/legal contexts.
  4. Demonstrate informed consideration of industry standards and trends and pitch work to potential freelance employers.
  5. Critically analyse and edit their own written work for clarity, originality, coherence and brevity, demonstrating sensitivity to publication conventions, industry trends and audience expectations.
  6. Consider written work within its visual and publication contexts and conceptualise, design and self-publish a blog.


Assessment details

TypeTask%Timing*Outcomes assessed
Portfolio Personal branding and blog/website 10% Week 4 4, 5, 6.
Assignment Story package 1: The in-depth feature and pitch 50% Week 8 1, 2, 3, 4, 5.
Portfolio Story package 2: Shortform features, with accompanying pitches 40% Week 12 1, 2, 3, 4, 5.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

What makes a feature story, where to find them and the three basic building blocks of feature articles: facts, quotes and anecdotes.

1, 3, 4.

So often, feature writing is a way to reflect and interrogate culture. To do it will, you'll explore the social, political and historical foundations of culture, sub-culture and pop-culture. This unit also examines the role of media in creating, perpetuation and challenging culture and sub-culture and the ethical obligations of the media.

3, 4, 5, 6.

The mechanics of the print (newspaper and magazine) and digital publication industry, the roles of features in the news cycle and the foundations of writing for online audiences.

3, 4, 6.

A profile should capture something of the human experience. How to research, structure and write profiles.

1, 2.

Understanding the design elements that accompany and define features, telling visual stories and 'packaging' your ideas.

4, 6.

Writing for online platforms, setting up a blog or portfolio, developing niche content and finding and catering to a captive audience.

1, 2, 3, 6.

How to structure your feature articles, improve flow and transitions and the most engaging places to begin and end your stories.

1, 2, 5.

When to use and avoid first-person perspectives, the role of commentary in the media and how to write commentary that moves readers.

1, 2, 5.

Pitching your stories, finding publication venues and working with editors.


From story concept to execution, how to take your stories to the next level and stand out in the freelance market.

1, 2, 6.

Putting yourself - and the reader - in the picture, through a narrative approach to travel writing.

1, 2, 5.

How to package your stories for maximum impact, and headlines that sell your work to editors and readers. Editing your work to make the content shine.

1, 2, 6.

How to critique: the language, structure and role of reviews.

1, 2, 6.

What to charge, how to invoice and how to set up and brand a freelance writing business.

Approved on: Mar 10, 2022. Edition: 4.5