IBUS12-251: Concepts of Strategy

Description

Strategic management involves the formulation and implementation of value-generating activities. In this subject, you will learn fundamental aspects of environmental, competitive and internal analysis that will help you understand key determinants of firm success. You will also develop a critical perspective on the significance and interrelated nature of the ‘process’, ‘context’ and ‘content’ of strategy, and the importance of ethical decision-making in determining action and planning implementation. Consideration of an organisation’s strategic outlook and capabilities will help you integrate knowledge from other disciplines and help you develop a comprehensive and holistic understanding of organisational success.

Subject details

Learning outcomes

1. Describe the determinants of strategic management.
2. Analyse a firm’s external environment and internal capabilities.
3. Develop innovative solutions to strategic problems.
4. Formulate a professional, implementable and value-creating strategic plan.
5. Apply ethical decision-making to the pursuit of sustainable competitive advantage.
6. Deliver a clear, professional presentation appropriate for senior managers of an organisation.

Enrolment requirements

Subject outlines

• September 2021 [Standard - ‎]
• May 2021 [Standard - ‎]
• September 2020 [Standard - ‎]
• May 2020 [Standard]
• September 2019 [Standard]
• May 2019 [Standard]
• September 2018 [Standard]
• September 2017 [Standard]
• May 2017 [Standard]

Subject dates