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HRTM12-206: Tourism Analysis and Evaluation May 2018 [Standard]

General information

Tourism operators, investors and government management authorities increasingly rely on research data to inform decisions that aim to maximise returns on both private and public investment. This subject introduces students to relevant tourism databases and assists them to develop skills in analysing and reporting data in formats that are accessible to various tourism stakeholder groups. The skills developed in this subject are important for anybody in an operational management role who has to read and interpret tourism data in order to make decisions or for those who aspire to work for government or semi-government tourism management organisations where they will be required to conduct analysis and communicate results to stakeholders.


Academic unit:Bond Business School
Subject code:HRTM12-206
Subject title:Tourism Analysis and Evaluation
Subject level:Undergraduate
Semester/Year:May 2018
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x12 (Total hours: 24) - Seminar 1
  • Seminar: x12 (Total hours: 24) - Seminar 2
  • Personal Study Hours: x12 (Total hours: 72) - Study time including review of materials.
Attendance and learning activities: Students are expected to attend all sessions (Lectures and Tutorials). Most sessions build on the work covered in the previous week and it is difficult to recover if you miss a session. To ensure successful learning in this subject it is a requirement that students come to class having completed any required readings; preparation for discussion or other activities as advised.


Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

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Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Identify tourism research problems and formulate appropriate research questions
  2. Locate and access secondary tourism data sources
  3. Design primary data collection tools
  4. Demonstrate basic quantitative and qualitative analysis techniques
  5. Report tourism data and analysis in a format appropriate for stakeholder groups
  6. Describe measurement approaches and challenges for economic, social and environmental impacts of tourism
  7. Conduct simple cost-benefit analysis of tourism projects


Assessment details

TypeTask%Timing*Outcomes assessed
*Tutorial Portfolio N/A 20% Ongoing 1, 2, 3, 4, 5, 6, 7.
Written Report Report on tourism research exercise 40% Week 9 1, 2, 3, 4, 5.
Paper-based Examination (Closed) Final Examination 40% Final Examination Period 5, 6, 7.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Accessibility and Inclusion Support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

Provides an overview of the subject and introduces the principles of triple bottom line evaluation

An overview of who does tourism research, why they do it and the challenges involved.

Introduces students to the major databases available for tourism research: ABS, TRA, STR and BITRE

Students will use data from the major tourism databases to explore basic analytical approaches and data presentation for communication to stakeholders.

Students will use online survey tools to design a survey instrument and collect data

Students will explore basic content analysis techniques for qualitative data

Describes the role that tourism plays in the economy at a regional level

Describes approaches to measuring and reporting economic impacts of tourism at a regional level

Describes approaches to measuring and reporting social impacts of tourism

Describes approaches to measuring and reporting environmental impacts of tourism

Describes the principles of the triple bottom line approach and benefit-cost analysis

Reviews case studies of tourism project evaluation and encourages critical review of these

Approved on: Nov 13, 2017. Edition: 4.0
Last updated: Nov 15, 2017.