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ENFB71-104: Entrepreneurship and Innovation May 2018 [Standard]

General information

To understand and apply the skills and processes required for the successful creation and growth of a new venture inside or outside a corporation.


Academic unit:Bond Business School
Subject code:ENFB71-104
Subject title:Entrepreneurship and Innovation
Subject level:Postgraduate
Semester/Year:May 2018
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x12 (Total hours: 36) - Seminar 1
  • Personal Study Hours: x12 (Total hours: 84) - Study time and reviewing materials


Prescribed resources:
  • Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. 99-120.
  • Blank, S. (2013). Why the lean startup changes everything. Mar 9, 2021 12:00:00 AM.
  • Bower, J.L. & Christensen, C.M. (1995). Disruptive Technologies: Catching the Wave. 43-53.
  • Chesbrough, H. (2003). The Era of Open Innovation. 35-41.
  • Christensen, C.M. (2002). The Rules of Innovation. 33-38.
  • Davis, J.H., Schoorman, F.D. & Donaldson, L. (1997). Toward a stewardship theory of management. 20-47.
  • Martins, E.C. & Terblanche F. (2003). Building organisational culture that stimulates creativity and innovation. 64-74.
  • Christensen, C.M., Kaufman, Sp.Sp. & Shih, W.C. (2008). Innovation Killers: how financial tools destroy your capacity to do new things. 98-105.
  • Effectuation 3-Pager. [PDF]
  • Adizes Model of the Corporate Lifecycle. [Website]
  • Valve New Employee Handbook. [Handbook]
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ? This subject is not available to
  • Study Abroad Students

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Develop a theoretically grounded view of the discipline of entrepreneurship
  2. Generate an ability to strategically develop and support an entrepreneurial strategy
  3. Acquire critical thinking skills to improve your (and your organisation's) ability to innovate
  4. Develop an appreciation of the role of entrepreneurship in the broader business context


Assessment details

TypeTask%Timing*Outcomes assessed
Oral Pitch § Article Review 15% Ongoing 1.
Oral Presentation § Team Presentation 20% Week 8 1, 4.
Written Report § Team Assignment 25% Week 12 2, 4.
Reflective Essay ^ Reflective Essay 40% Week 13 1, 3, 4.
  • ^ Students must pass this assessment to pass the subject
  • § Indicates group/teamwork-based assessment
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 20% of marks awarded to that assessment per day late with no assessment to be accepted five days after the due date. Where a student is granted an extension, the penalty of 20% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Subject curriculum

We examine the roles entrepreneurship and Innovation play in business strategy, defining each and setting a framework for enabling an innovative strategy.

1, 2, 3, 4.

What is entrepreneurship and can it be learned? We examine the attributes of entrepreneurial behavior through exploring entrepreneurs and entrepreneurial case studies.

1, 2, 3, 4.

The Lean Startup has revolutionised our understanding of how successful startups develop. In this topic we explore the fundamentals of business model design.

1, 2, 3, 4.

High rates of organisational growth can challenge even the most resource-enabled firm. This topic expolores the strategies entrepreneurial firms can employ to prepare for and endure such challenges.

1, 2, 3, 4.

We use McKinsey's 7S model as a framework to examine the factors which can contribute to, and hinder, entrepreneurial performance.

1, 2, 3, 4.
Approved on: May 22, 2018. Edition: 2.6
Last updated: Jul 10, 2018.