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DIXN11-300: Aligning Digital Capacity and Culture May 2022 [Standard]

General information

A digital-first culture is essential for the success of contemporary organisations, whether government, enterprise, or not-for-profit. This subject will guide you through the systems and thinking necessary to run projects that build a digital culture within resilient, innovative, and competitive organisations. You will learn to connect continuous change with a digital-first culture. You will share thought-leadership about digital transformation related to an area of your own personal and professional interest with a potentially global audience. You will also learn about and extend the reasons and measurement tools used in digital transformation programs. 


Academic unit:Faculty of Society & Design
Subject code:DIXN11-300
Subject title:Aligning Digital Capacity and Culture
Subject level:Undergraduate
Semester/Year:May 2022
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Lecture: x12 (Total hours: 24) - Lecture
  • Tutorial: x12 (Total hours: 12) - Tutorial
  • Personal Study Hours: x12 (Total hours: 84) - Personal Study Hours
Attendance and learning activities: In-person or remote attendance provides access to lessons and activities that help students learn knowledge and skills related to working in the area of digital transformation. Students are encouraged to attend all subject sessions in order to contribute to the collective experiences that promote engaged, active and authentic learning.


Prescribed resources:
  • Rowles, Daniel and Brown, Thomas (2017). Building Digital Culture. London: Kogan Page Publishers , 264. 25
  • Dervin, Marcus (2018). Digital Transformation from the Inside Out. Sydney: Michael Hanrahan PUblishing , 291. 26
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ?


Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Define the diversity and complexity of digital cultures.
  2. Identify and articulate the relationships between technology and culture.
  3. Analyse cultural drivers and barriers to digital transformation.
  4. Integrate digital cultural practices with capacity-building for the digital economy.
  5. Generate a digital culture project for a not-for-profit client.


Assessment details

TypeTask%Timing*Outcomes assessed
Exercise Digital Practices Blog 50% Progressive 1, 2, 3, 4.
Project Project 50% Week 12 1, 2, 3, 5.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Policy on plagiarism

The University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

Digital transformation is a knowledge area and a field of professional activity. This subject ensures knowledge and practice meet. It does not require previous knowledge about digital transformation.

Subject curriculum

Explore the concepts of technology, culture, and digital transformation. Discover the conflicts and complements of technology and culture to demonstrate how these tensions influence the digital transformation agenda.

2, 3.

Discover ideas about the digital workplace and how people drive change.

2, 3.

Learn about the "pillars" necessary for a digital workplace including executive leadership, building a team, setting up the technology environment and governing its use.

2, 3, 4, 5.

Learn about digital culture audits, stakeholder mapping, and using incremental and major change strategies to drive transformation.

1, 3, 4.

Discuss the role that vision plays in driving digital transformation, how organisational leaders are critical for aligning capacity and culture through story-telling, and why agility is essential in contemporary society.

2, 3, 4.

Identify the role of the environment in which people work to drive digital mindsets and, discuss the role of developing digital skills and the talent culture to ensure teams are capable in the digital transformation.

1, 2, 3, 4, 5.

The importance of language and meaningful conversations will be tested against the effects of technology on building communication networks.

2, 3, 4.

The importance of strategic positioning, content marketing, governance for social media, and structuring to avoid digital silos when building a strong digital culture.

1, 2, 4.

Ideas about the culture of managed risk and the role of market insights and external opinions for generating an enduring organisation.


Measurement as part of the digital strategy can demonstrate the financial and cultural impacts for organisations and their people.

2, 4, 5.

Discuss identity, impact, ideas, innovations, implementation, and iteration in digital transformation projects.

4, 5.

Deliver and unpack the digital culture projects on which have been worked on throughout the semester.

1, 2, 3, 4, 5.
Approved on: Mar 10, 2022. Edition: 3.1