Study of the formation and maintenance of attitudes, social stereotypes and the desire to conform is central to our understanding of our social beliefs and judgments about other individuals and groups. Students of workplace communication, health communication, advertising, public relations, and journalism will learn about the dynamics of persuasive messages through studying theories and research on behaviour and attitudes, prejudice, aggression, altruism, and interpersonal attraction.
|Academic unit:||Faculty of Society & Design|
|Subject title:||Persuasion and Influence|
Delivery & attendance
|Attendance and learning activities:||Students are expected to attend all classes. If you are absent due to illness, you are required to submit a certificate from a medical practitioner that states that the illness is of a sufficiently serious nature to require absence from class.|
|Prescribed resources:||No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.|
|[email protected] & Email:||[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.|
To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Describe, critically analyse and integrate information into coherent arguments about a range of theories and related research in the field of Attitudes, Persuasion, Leadership and Conformity
- Apply subject content to a range of practical problems using skills of analysis, synthesis and application.
- Demonstrate understanding and skill in research, teamwork, group problem solving, and report writing.
- Demonstrate command of the research process by constructing a literature survey and persuasive campaign project.
- Demonstrate knowledge of details and shows understanding of a concepts and theories about Attitudes, Persuasion Leadership and Conformity
|*Showcase Portfolio||n/a||30%||Ongoing||2, 5.|
|Analysis||Critical Analysis||30%||Week 5||1, 2, 3, 5.|
|*Campaign §||Persuasive Campaign||40%||Week 9||1, 2, 3, 4, 5.|
- § Indicates group/teamwork-based assessment
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
|High Distinction||85-100||Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.|
|Distinction||75-84||Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.|
|Credit||65-74||Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.|
|Pass||50-64||Usually awarded to students whose performance meets the requirements set for work provided for assessment.|
|Fail||0-49||Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.|
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Students must check the [email protected] subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.
Policy on plagiarism
University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.
Feedback on assessment
Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.
If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.
Additional subject information
Resources: Multiple articles, available online via the iLearn subject Resource List.
Defining persuasion; understanding pure/borderline persuasion; using models of persuasion.
Introduction to persuasive theory: classical conditioning, operant conditioning, and modelling.
The LaPiere study; measurement factors; moderating factors.
Yale Approach; Group Dynamics; Inoculation Theory; Social Cognitive Theory.
Cognitive Dissonance Theory; Self-Perception Theory.
Theory of Reasoned Action; Theory of Planned Behaviour; Elaboration Likelihood Model.
Parallel Response Model; Extended Parallel Processing Model; evidence; language.
Compliance; levels of influence; bases of power; obedience.
Psychological, demographic, physiological, and environmental characteristics.