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COMN13-325: Persuasion and Influence


Study of the formation and maintenance of attitudes, social stereotypes and the desire to conform is central to our understanding of our social beliefs and judgments about other individuals and groups. Students of workplace communication, health communication, advertising, public relations, and journalism will learn about the dynamics of persuasive messages through studying theories and research on behaviour and attitudes, prejudice, aggression, altruism, and interpersonal attraction.

Subject details

FacultyFaculty of Society & Design
Semesters offered
  • January 2022 [Standard Offering]
  • January 2023 [Standard Offering]
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2021: $3,890
  • Commencing in 2022: $3,950

Learning outcomes

1. Describe, critically analyse and integrate information into coherent arguments about a range of theories and related research in the field of Attitudes, Persuasion, Leadership and Conformity
2. Apply subject content to a range of practical problems using skills of analysis, synthesis and application.
3. Demonstrate understanding and skill in research, teamwork, group problem solving, and report writing.
4. Demonstrate command of the research process by constructing a literature survey and  persuasive campaign project.
5. Demonstrate knowledge of details and shows understanding of a concepts and theories about Attitudes, Persuasion Leadership and Conformity

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start18/01/2021
Cancellation 1?01/02/2021
Cancellation 2?08/02/2021
Last enrolment31/01/2021
Withdraw – Financial?13/02/2021
Withdraw – Academic?06/03/2021
Teaching census?12/02/2021