Whether the goal is to convince one person through conversation, sway a small group of work colleagues, or win over the public, elements of persuasion lie at the heart of the human experience. This subject investigates how you can convince others to change their attitudes and behaviour to (ethically) accomplish your goals through public speaking and writing. Taking an audience-centred approach to communication, you will examine the broader societal issues that shape our understanding of audiences and their behaviours. The persuasive power of narratives and stories will also be examined, based on the idea that individuals can integrate information from stories into their real-world belief structures. This subject is designed to equip you with the skills to be effective and discerning creators and consumers of persuasive messages within a range of contexts.
|Faculty of Society & Design|
- January 2021 [Standard Offering]
- May 2021 [Standard Offering]
- September 2021 [Standard Offering]
- January 2022 [Standard Offering]
- May 2022 [Standard Offering]
- September 2022 [Standard Offering]
- January 2023 [Standard Offering]
- May 2023 [Standard Offering]
- Communication and Creative Media
- Commencing in 2020: $4,340
- Commencing in 2021: $3,890
1. Understand persuasive processes and practices in professional and personal contexts.
2. Recognise opportunities for influence, and employ effective strategies for building support.
3. Use a wide variety of communication channels: face-to-face conversation, speeches before groups, messages through the media, non-verbal expressions, and written documents.
4. Integrate narratives as a means for strategic influence in creating persuasive messages.
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| Restrictions: ? |