BMBA70-860: Marketing for Managers

Description

In today’s business world, creating customer value through marketing is essential to a company’s growth strategy. Marketing involves several interrelated processes like understanding the business environment, conducting market research, analysing customer needs and finally providing customer value through the 4Ps strategy (product, price, place and promotion). This subject is designed to enable students to develop a concise understanding of marketing principles and related tools to solve contemporary marketing problems.

Subject details

Learning outcomes

1. Demonstrate knowledge of fundamental theories and frameworks in marketing. 2. Apply marketing principles to generate creative solutions to a contemporary business problem. 3. Critically evaluate a marketing issue, problem or opportunity, applying relevant marketing principles. 4. Demonstrate the ability to work effectively with others to complete a marketing project. 5. Articulate ideas, decisions, recommendations and other information in a clear, concise and professional writing style.

Enrolment requirements

Subject outlines

• September 2021 [Intensive - Week 4]
• January 2021 [Intensive - Week 4 ]
• September 2020 [Intensive - Week 4 - Marketing for Managers]
• January 2020 [Intensive]

Subject dates