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BMBA70-860: Marketing for Managers


In today’s business world, creating customer value through marketing is essential to a company’s growth strategy. Marketing involves several interrelated processes like understanding the business environment, conducting market research, analysing customer needs and finally providing customer value through the 4Ps strategy (product, price, place and promotion). This subject is designed to enable students to develop a concise understanding of marketing principles and related tools to solve contemporary marketing problems.

Subject details

FacultyBond Business School
Semesters offered
  • September 2021 [Non-Standard Offering]
  • January 2022 [Non-Standard Offering]
  • September 2022 [Non-Standard Offering]
  • January 2023 [Non-Standard Offering]
  • September 2023 [Standard Offering]
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2021: $2,625
  • Commencing in 2022: $2,655

Learning outcomes

1. Demonstrate knowledge of fundamental theories and frameworks in marketing. 2. Apply marketing principles to generate creative solutions to a contemporary business problem. 3. Critically evaluate a marketing issue, problem or opportunity, applying relevant marketing principles. 4. Demonstrate the ability to work effectively with others to complete a marketing project. 5. Articulate ideas, decisions, recommendations and other information in a clear, concise and professional writing style.

Enrolment requirements

Requisites: ?


Restrictions: ?
  • Study Abroad Students

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Non-Standard Offering
Enrolment opens15/11/2020
Semester start18/01/2021
Subject start08/02/2021
Cancellation 1?20/02/2021
Cancellation 2?23/02/2021
Last enrolment18/02/2021
Withdraw – Financial?03/03/2021
Withdraw – Academic?18/03/2021
Teaching census?02/03/2021
Non-Standard Offering
Enrolment opens20/07/2021
Semester start13/09/2021
Subject start04/10/2021
Cancellation 1?16/10/2021
Cancellation 2?19/10/2021
Last enrolment14/10/2021
Withdraw – Financial?27/10/2021
Withdraw – Academic?11/11/2021
Teaching census?26/10/2021