This subject will help students develop an entrepreneurial mindset. To identify an opportunity and successfully pursue it requires the ability to blend innovation with sound business practices. As a result, students will explore different sources of business opportunity, principles of creativity and innovation, marketing strategy, financial analysis, and obstacles facing entrepreneurial ventures. The creative and analytical skills developed in this subject will provide students with an entrepreneurial way of thinking that will serve as the foundation for successful entrepreneurial business owners, managers or employees.
|Faculty||Bond University College|
1. Develop an understanding of the role of entrepreneurship in the broader business context and examine structural and regulatory challenges facing entrepreneurial ventures. 2. Demonstrate knowledge of the key concepts of entrepreneurial planning and strategy. 3. Demonstrate an understanding of the key concepts of the innovation process. 4. Evaluate the relationship between the invention, business development, and implementation of the innovation. 5. Analyse the components of a marketing plan and the concepts of smart selling and effective customer service. 6. Calculate start-up, fixed and variable costs, and evaluate financial statements and strategies.
This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.
Future offerings not yet planned.