You are viewing this page as a domestic student.
Change to International

You are a domestic student if you are an Australian citizen, a New Zealand citizen or the holder of an Australian permanent visa.

You are an international student whether you are within or outside Australia and you do not meet the domestic student criteria.

COVID-19 (coronavirus): Latest advice for the Bond community.

BCDP02-076: Introduction to Entrepreneurship and Innovation

Description

This subject will help students develop an entrepreneurial mindset. To identify an opportunity and successfully pursue it requires the ability to blend innovation with sound business practices. As a result, students will explore different sources of business opportunity, principles of creativity and innovation, marketing strategy, financial analysis, and obstacles facing entrepreneurial ventures. The creative and analytical skills developed in this subject will provide students with an entrepreneurial way of thinking that will serve as the foundation for successful entrepreneurial business owners, managers or employees.

Subject details

TypeUndergraduate
CodeBCDP02-076
FacultyBond University College
Credit10
Study areas
  • University Preparation & Diploma

Learning outcomes

1. Develop an understanding of the role of entrepreneurship in the broader business context and examine structural and regulatory challenges facing entrepreneurial ventures. 2. Demonstrate knowledge of the key concepts of entrepreneurial planning and strategy. 3. Demonstrate an understanding of the key concepts of the innovation process. 4. Evaluate the relationship between the invention, business development, and implementation of the innovation. 5. Analyse the components of a marketing plan and the concepts of smart selling and effective customer service. 6. Calculate start-up, fixed and variable costs, and evaluate financial statements and strategies.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?
  • Study Abroad Students

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject dates

Future offerings not yet planned.