This subject introduces the craft of writing copy for advertising and related areas of promotional communication. You will develop and apply skills across various media – from headlines and slogans to content marketing and social media posts. At its core, copywriting is about creating, maintaining, and deepening connections with the target audience to influence decision-making, engagement, and action. You will focus on writing that is not only clear and compelling but is underpinned by insights about the drivers of consumer behaviour – in short, making things happen with words. The principles of copywriting – messages that are clear, relevant, and inspiring – can be applied more broadly to multiple disciplines, making you a more successful communicator overall.
|Faculty||Faculty of Society & Design|
1. Analyse the elements of advertisements and principles of good copywriting. 2. Identify the challenges and opportunities presented by different media. 3. Create content built on research and evidence-based strategies relevant to the target audience. 4. Apply creative concepts and innovative thinking to produce relevant content that influences and persuades the target audience.
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
Assumed Prior Learning (or equivalent):
|Withdraw – Financial?||12/06/2021|
|Withdraw – Academic?||03/07/2021|