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Major, minor and specialisation study areas

Bond University major, minor and specialisation study areas

Bond University's flexible programs allow you to tailor your degree with majors, minors and specialisations for a variety of possible career paths. This page is designed to help you explore all of Bond University's diverse undergraduate and postgraduate options. We hope that you use this page to learn about Bond University's offerings, connect with disciplines and programs, and select a program of study that best fits your interests and career goals. 

 

BBS - Bond Business School undergraduate study area

BBS UG Area of Study

Accounting

Major (6)

A major in accounting from Bond University will give you entry into a respected and enduring global profession and substantial options when choosing a career. Forget about being labelled as a “number cruncher”, an accountant plays an influential role in the achievement of an entity’s entire range of objectives – not just the financial ones. Accountants are needed in government, NGOs, charities, universities, businesses of all structures and sizes, and more. The range and content of our subjects in our accounting major will give you the knowledge and skills from which you can set your sights on a role as a financial accountant, management accountant, auditor, tax specialist, business consultant, business analyst, treasurer, finance manager, or if none of these appeal to you, a very savvy business owner or entrepreneur. With a wide range of authentic assessment that reflects actual practice, this major will take you places.

Required subjects: 

Minor (4)

A minor in accounting from Bond University sets you up to take on roles in a wide range of interesting and rewarding careers. You will find that your accounting skills will be useful whether you aspire to work for a government, NGO, charity, university, any type or size of business; and if your aim is to own or start up your own business, these skills will be especially relevant. Taking our accounting minor is an astute way to complement your studies in other fields of business.

Required subjects: 

Actuarial Science

Major (6)

Actuaries evaluate risk and opportunity – applying mathematical, statistical, economic and financial analyses to a wide range of business problems. The actuarial science major covers the range of technical skills included in the Foundations (Part I) program of the actuarial accreditation syllabus. These topics range from basic finance and accounting to economic theory and mathematical and statistical modelling.

Required subjects: 

Minor (4)

Actuaries evaluate risk and opportunity – applying mathematical, statistical, economic and financial analyses to a wide range of business problems. The actuarial science minor covers a range of technical skills from the Foundations (Part I) program of the actuarial accreditation syllabus.  These topics range from basic finance and accounting to economic theory and mathematical and statistical modelling.

Required subjects: 

Alternate Choice: Students must take two subjects from the selection below.

NOTE: This Major & Minor is not available to 3 Year Programs

Data Analytics

Major (6)

The Data Analytics major provides a broad survey into the concepts and applications of modern machine learning and statistical science.  It contains units in advanced non-parametric statistical modelling and pattern recognition algorithms and offers the opportunity to undertake units in coding as well as data infrastructure.  Throughout, focus is placed on ensuring students are presented with and work towards the relevant application of these techniques to real industry data.

Required subjects: 

Plus two subjects from the following Alternate Choice Analytics:

Plus one subject from the following Alternate Choice Projects:

Minor (4)

The Data Analytics minor provides an introductory survey into the foundational concepts and applications of modern machine learning and statistical science.  It offers units in advanced non-parametric statistical modelling and pattern recognition algorithms and offers the opportunity to undertake an additional unit in an additional area of interest in data science.  Throughout, focus is placed on ensuring students are presented with and work towards the relevant application of these techniques to real industry data.

Required subjects: 

Plus one subject from the following Alternate Choice Analytics:

NOTE: This Major & Minor is not available to 3 Year Programs

Economics

Major (6)

Economics is a social science that uses the scientific method of enquiry in its approach to understanding how societies, governments, businesses, households, and individuals allocate their scarce resources. An undergraduate major in economics focuses on learning how to understand the world in terms of trade-offs and incentives. An economics major assists in learning how to analyse data as well as the development of clear-headed logic. It involves the use of mathematical and statistical tools whenever possible to assist in this analysis.

Required subjects: 

Plus two subjects from the following options:

Minor (4)

Required subjects: 

NOTE: This Major & Minor is not available to 3 Year Programs

Entrepreneurship and Innovation

Major (6)

This major will appeal to those enterprising individuals with an eye towards their own start-up business, or who are keen to work as an “intrepreneur” inside an organisation. Students will gain skills in ideation, creativity and innovation in planning a business and developing a viable business model. Through experiential learning and support from industry experts, students will graduate with contemporary and best practice knowledge, insights, and strategies with which to implement effective management practices and bring a business idea into fruition.

Required subjects: 

Plus three subjects from the following options:

Minor (4)

Required subjects: 

Plus one subjects from the following options:

NOTE: This Major & Minor is not available to 3 Year Programs

Finance

Major (6)

The demand for financial expertise across all business functions is global, extensive, and persistent. The scope and depth of subjects studied in Bond University’s finance major develop knowledge and skills that range from finance fundamentals and progress all the way to those competencies necessary for a merger and acquisition professional.
Our finance major prepares you for an influential role as a corporate and personal finance authority. Career options are as varied as they are extensive and include financial advisor, business analyst, banker, fund manager, investment banker, stockbroker, and merger and acquisition specialist. The knowledge gained from our finance major will position
you to have an interesting and rewarding career anywhere in the world.

Required subjects: 

Plus two subjects from the following options:

The Bachelor of Commerce (Finance) has been accepted into the CFA Institute University Recognition Program.  This status is granted to institutions whose degree program incorporates at least 70% of the CFA Program Candidate Body of Knowledge (CBOK), which provides students a solid grounding in the CBOK and positions them well to sit for the CFA exams.

Minor (4)

A minor in finance from Bond University sets you up to take on roles in a wide range of interesting and rewarding careers. You will find that your finance skills will be useful wherever you aspire to work and could lead to interesting and rewarding positions in business, banking, investment, and government. The scope of subjects for this minor covers personal, corporate and international finance plus another subject of your own choice. Taking our finance minor is an astute way to complement your studies in other fields of business.

Required subjects: 

International Business

Major (6)

The International Business major prepares students for a variety of roles in today’s fast-changing and ever more competitive international business environment. The subjects offered in this major develop theoretical and practical knowledge, and analytical and entrepreneurial skills, that underpin success in international trade.

Required subjects: 

Plus two subjects from the following options:

Minor (4)

Required subjects: 

Management

Major (6)

This major provides students with a holistic body of knowledge, skills and strategies that are critical to long-term organisational success. The scope of subjects covered in the Management Major provides students with the ability to identify strategic problems and develop viable, value-add solutions for a range of organisational issues that present at
different organisational levels.

Required subjects: 

Plus two subjects from the following options:

Minor (4)

Required subjects: 

Marketing

Major (6)

This major develops students’ knowledge, skills, and practical experience in designing and implementing market-driven, value-creation marketing strategies underpinned by a sound understanding of consumer and buyer behaviour. The focus is placed on how to conduct market research, analyse findings, and communicate these to management.

Required subjects: 

Plus two subjects from the following options:

Minor (4)

Required subjects: 

Marketing communication

Major (6)

The field of marketing communications is in a state of constant change. By studying a Marketing Communications major, students will develop the practical skills, built on a foundation of theory, to meet the needs of this ever-evolving industry. Students will acquire transferable and adaptable knowledge in strategic communication, public relations, advertising and/or digital communication. Via case study analysis, campaign creation and hands-on skill development, students will gain industry knowledge and expertise in a small-class environment. Developing ethical and innovative communication campaigns and tactics for real-world clients enables students to apply their skills helping them gain confidence in, and practice with, their new abilities. The course also focuses on developing creativity, critical thinking and presentation skills. Graduates will gain flexible and dynamic skills set, transferable across many diverse and exciting career paths.

Required subjects: 

Alternate Choice: You must also complete one of the following two subjects:

Plus three subjects from the following options:

Students taking the Marketing Communication major MUST Choose ADVT11-100 Introduction to Advertising before taking either ADVT13-101 Advertising, Brand Image and Cultural Space or PUBR12-235 Media Relations. 

Students wanting to take either PUBR12-235 Media Relations, PUBR12-250 Public Relations Writing or PUBR13-312 Public Relations Campaigns and Strategies MUST first complete PUBR11-100 Introduction to Public Relations.

Minor (4)

Required subjects: 

Alternate Choice: You must also complete one of the following two subjects:

Plus one subjects from the following options:

Tourism Management

Major (6)

In recent decades tourism has experienced extraordinary growth and is now one of the largest and fastest-growing sectors in the world economy. According to the United Nations World Tourism Organisation, in 2016 tourism was responsible for approximately 10 percent of world gross domestic product and about 11 percent of employment and this is forecast to grow at 3.3 percent a year for the long-term. Tourism has become a critical source of export income in many countries and regions and, accordingly, it has assumed economic and political importance.

Private sector tourism organisations operating in the tourism space include hotel groups, cruise operators, airlines, major venues, and event management companies. Public sector organisations include regional tourism organisations, national, state and local government. These organisations employ specialists with skills in marketing, project and event management, accounting, finance, human resources, logistics, and data analytics.

In a rapidly changing employment landscape tourism provides a long term future where the human qualities of creativity, problem-solving and interpersonal communications are valued.

The Tourism Management Major provides a good understanding of the industry and the employment opportunities providing a springboard into employment in this exciting sector.

Required subjects:

Plus two subjects from the following options:

Minor (4)

Required subjects:

NOTE: This Major & Minor is not available to 3 Year Programs

 

FSD - Faculty of Society & Design undergraduate study area

FSD UG Area of study

Advertising

Advertising is not only one of the most dynamic and fastest growing areas of the creative industries – it is also one of the most diverse and innovative. Once upon a time advertising was mainly about TV, print and radio. Nowadays it is also about social media, viral and experiential marketing, service design and product innovation, wearables and artificial intelligence … and whatever new media channels and technologies will become available in coming years. This major introduces you to the sophisticated and cross-disciplinary world of advertising by focusing on these creative dynamics and opportunities. It also puts a strong emphasis on the potential for advertising to work as a driver and catalyst of social innovation, enabling you to approach a broad range of communication, business and societal challenges with creative confidence and a solution mindset. 

The major comprises of six (6) subjects:

Plus 5 subjects from the following:

Advertising Minor

Advertising is not only one of the most dynamic and fastest growing areas of the creative industries – it is also one of the most diverse and innovative. Once upon a time advertising was mainly about TV, print and radio. Nowadays it is also about social media, viral and experiential marketing, service design and product innovation, wearables and artificial intelligence … and whatever new media channels and technologies will become available in coming years. This minor introduces you to the sophisticated and cross-disciplinary world of advertising by focusing on these creative dynamics and opportunities. It also puts a strong emphasis on the potential for advertising to work as a driver and catalyst of social innovation, enabling you to approach a broad range of communication, business and societal challenges with creative confidence and a solution mindset.

The minor comprises of four (4) subjects:

Plus 3 subjects from the following:

Advertising Design & Production

This Double Major in Advertising Design & Production allows you to examine the dynamic world of advertising from both sides of the creative process: the agency concept design side and the production house creation side. You will explore how advertising agencies conceptualise advertising strategies and designs, as well as how production companies turn these ideas into engaging and effective advertising executions. By bringing together the cross-disciplinary worlds of advertising and film and television production you will not only learn how to develop creative ideas for an advertising commercial but also how to make one. With this unique dual skill set of concept design and film and television production, you will be well-prepared for a broad range of employment opportunities within the creative industries and beyond.

The major comprises of six (10) required subjects and two (2) electives from either ADVT, FITV or Digital Media discipline areas.

Required subjects (10):

Electives (2):

From either ADVT, FITV or Digital Media discipline areas.

Australian Studies*

* Please be advised the Language and Australian Studies elective majors are currently unavailable due to a temporary change in subject offerings.

Australian Studies uses an integrated formula of standard subjects to assemble the story of Australia, its past, its culture, its people, and its future. It introduces students to a broad set of inter-related issues, placing contemporary Australian society, business, politics and identity in the context of both the unique origins of the land and its First Peoples, and transformative global forces. The Australian Studies Major aims to take the student through a series of themes that connect and relate not only to the past but to the future, and to produce thinkers capable of understanding the complexity of issues that shape Australian society today.

The major comprises of six (6) subjects:

Plus four (4) subjects from the following:

Cinema Journalism

This double major is for students who want to tell true, compelling stories with all the aesthetic and narrative flair of a filmmaker or storyteller. It’s for intrepid truth-tellers whose work might exist outside of mainstream newsrooms and studios—for example, freelance documentary producers, podcasters, webcasters or creatives embedded in not-for-profit organisations. The double major is grounded in core journalistic traditions and values of truth, fairness and accuracy, coupled with a strong digital-first ethos and the aesthetic and stylistic rigour of filmmaking. This double major encourages an entrepreneurial spirit and an awareness of narrative markets and audiences, and will offer many opportunities to develop a portfolio of work to showcase your professional brand, interests, skills and aspirations.

The major comprises of twelve (12) subjects:

Plus three (3) subjects from the following FOUR options:

Plus three (3) subjects from the following FITV options:

Communication

Communication Major

The major comprises of six (6) subjects:

Plus five (5) subjects from the following:

Communication and Society

Communication & Society Major*

The Major in Communication & Society provides you with deeper knowledge and skills in the theory and practice of Persuasion, which underpins all fields of Communication, and in Gender and Intercultural Communication. The Major also provides you with thorough introductions to two professional areas of Communication, Advertising and Public Relations, and in-depth study of how to use Social Media to influence others. This selection of subjects is designed to help you deepen your understanding of Communication theory and practice in both public and private life. Understanding Gender Communication is especially important as it pervades all aspects of our lives and can help each of us work towards improving our relationships with differing others. So, too, deeper understanding of Intercultural Communication will help us build better relationships with those who are linguistically and ethnically diverse and provides important learning for those who desire careers in international and multicultural environments.

You may choose six (6) of the listed subjects:

Communication & Society Minor*

The minor in Communication & Society provides you with deeper knowledge and skills in the theory and practice of Persuasion, which underpins all fields of Communication, and in Gender and Intercultural Communication. The minor also provides you with a thorough introduction to one professional area of Communication – choice of either Advertising, Public Relations, or an in-depth study of how to use Social Media to influence others. This selection of subjects is designed to help you deepen your understanding of Communication theory and practice in both public and private life. Understanding Gender Communication is especially important as it pervades all aspects of our lives and can help each of us work towards improving our relationships with differing others. So, too, a deeper understanding of Intercultural Communication will help us build better relationships with those who are linguistically and ethnically diverse and provides important learning for those who desire careers in international and multicultural environments.

The minor comprises of four (4) subjects:

Plus two (2) subjects from the following:

* This major and minor are only available within the following programs:

Corporate Storytelling

Corporate Storytelling explores how to create and share organisational stories to connect with audiences in a meaningful way. This major investigates how cohesive narratives can become an effective means of bringing an organisation’s brand identity and values to life, stimulating a connection and engagement with their wider public. Students will apply persuasive and strategic communication theories to find and develop compelling and ethical narratives across multiple platforms. Students will develop flexibility in applying strong written, oral, and visual storytelling skills to diverse situations, technologies, and audiences. This creativity is critical in diverse professional roles including public relations, journalism, advertising and social media.

The major comprises of six (6) subjects:

Plus five (5) subjects from the following:

Corporate Storytelling minor

The minor comprises of six (4) subjects:

Plus three (3) subjects from the following:

Counselling Interventions

There is an increasing demand in the mental health and education fields for professionals who specialise in evidence-based methods for assessing, understanding and remediating the behavioural and other difficulties of individuals who, through a pre-existing disorder, are challenged by the regular demands of day-to-day life.

Students are taught evidence-based methods for building rapport with their clients and understanding the factors which cause those clients concern in their day-to-day lives. They are also taught a range of therapy strategies to guide future clients towards achieving their life goals and addressing the issues which cause them distress and/or impairments in everyday functioning.

The major comprises of six (6) subjects:

Plus one (1) of the following subject options:

Creative writing

A good story engages our emotions, empathy and curiosity; stories can also be powerful catalysts for change, persuasive motivators and the key entrepreneurial success. Within this major, you will learn how to tell original and compelling stories across a range of formats, genres and platforms. You will study how to develop theme, character, dialogue, plot/structure, voice, style, imagery and how to use a range of literary devices. You will also learn how to critique, pitch and market your stories and how to navigate publishing and self-publishing landscapes. Not only will these skills serve you well as a writer, you’ll also be encouraged to apply your narrative skills and techniques to other fields: from entrepreneurial storytelling to health narratives, professional narratives, social media narratives and much in between.

Creative Writing Major (6)

The major comprises of six (6) subjects:

Plus three (3) subjects from the following:

Creative Writing Minor (4)

The minor in Communication & Society provides you with deeper knowledge and skills in the theory and practice of Persuasion, which underpins all fields of Communication, and in Gender and Intercultural Communication. The minor also provides you with a thorough introduction to one professional area of Communication – choice of either Advertising, Public Relations, or an in-depth study of how to use Social Media to influence others. This selection of subjects is designed to help you deepen your understanding of Communication theory and practice in both public and private life. Understanding Gender Communication is especially important as it pervades all aspects of our lives and can help each of us work towards improving our relationships with differing others. So, too, a deeper understanding of Intercultural Communication will help us build better relationships with those who are linguistically and ethnically diverse and provides important learning for those who desire careers in international and multicultural environments.

The minor comprises of six (4) subjects:

Plus one (1) subject from the following:

Criminology

Criminology Major*

The major comprises of six (6) subjects drawn from CRIM subjects and can include any of the following:

*Double majors are available in this subject area.

Film, Screen & Creative Media

Film and Television Major

The major comprises six (6) subjects as follows: 

Plus two (2) subjects from the following:

Any available undergraduate FITV subject

Film and Television Minor

The minor comprises four (4) subjects as follows: 

Film and Television Double Major

The double major comprises twelve (12) subjects as follows:

Plus eight (8) subjects from the following:

Any available undergraduate FITV subject

Computer Games Major*

* Please note the last intake for this major was semester 193.

The major comprises six (6) subjects and must include:

Plus one of the following subjects:

*This major is only available within the Bachelor of Interactive Media and Design program, please note the last intake of this program was Semester 192.

Digital Media Design*

* Please note the last intake for this major was semester 193.

The major comprises six (6) subjects and must include:

Plus one of the following

*This major is only available within the Bachelor of Interactive Media and Design program, please note the last intake of this program was Semester 192.

International Relations

International Relations Major

The major comprises of any six (6) undergraduate INTR coded subjects.  PHIL12-205 Political Philosophy: Freedom, Justice and the State and GLBE11-100 Climate Change and the Future World are also available to take as part of the six options.

Diplomacy Major

* Please note the last intake for this major was semester 193.

The major comprises of six (6) subjects and must include:

Plus three (3) subjects drawn from the following

OR two (2) subjects drawn from the option list above plus on Foreign Language subject.

Global Governance and Regional Politics Major

* Please note the last intake for this major was semester 193.

The major comprises of six (6) subjects and must include:

and either

Plus four (4) subjects drawn from the following

Journalism

From listicles through to lon-form investigative reporting and web documentaries, true stories have the potential to hold power to account, right unfair structures, document social, historical and environmental issues, entertain audiences and reflect and define culture. Journalism has expanded beyond legacy media (print and broadcast) to embrace digital transformation and journalistic skills are now being sought and applied across industries. This discipline is grounded in core journalistic traditions and values of truth, fairness and accuracy but with a digital-first ethos. In this major, you will harness and exploit established and emerging technologies to create career opportunities and new pathways. You will develop a portfolio of original content across a wide range of platforms and are encouraged to explore established and emerging digital storytelling technologies and techniques.

Journalism Major

The major comprises six (6) subjects drawn from the JOUR offerings but must include

Journalism Minor

From listicles through to longform investigative reporting and web documentaries, true stories have the potential to hold power to account, right unfair structures, document social, historical and environmental issues, entertain audiences and reflect and define culture. Journalism has expanded beyond legacy media (print and broadcast) to embrace digital transformation and journalistic skills are now being sought and applied across industries. This discipline is grounded in core journalistic traditions and values of truth, fairness and accuracy but with a digital-first ethos. In this minor, you will explore how to harness and exploit established and emerging technologies to create career opportunities and new pathways. You will develop a portfolio of original content across a range of platforms and are encouraged to explore established and emerging digital storytelling technologies and techniques.

The minor comprises four (4) subjects drawn from the JOUR offerings but must include

Journalism Double Major

From listicles through to long form investigative reporting and web documentaries, true stories have the potential to hold power to account, right unfair structures, document social, historical and environmental issues, entertain audiences and reflect and define culture. Journalism has expanded beyond legacy media (print and broadcast) to embrace digital transformation in which journalistic skills are now being sought and applied across industries. This major is grounded in core journalistic traditions and values of truth, fairness and accuracy but with a digital-first ethos. You will harness and exploit established and emerging technologies to create career opportunities and new pathways. You will also learn to conceptualise and create original and compelling content across platforms and are encouraged to explore established and emerging digital storytelling technologies and techniques. 

The Double Major comprises of twelve (12) subjects.

Required Subject (1)

Choice of three (3) subjects drawn from the list below:

Choice of eight (8) subject drawn from the list of Journalism undergraduate electives (JOUR).

Languages*

* Please be advised the Language and Australian Studies elective majors are currently unavailable due to a temporary change in subject offerings.

As a result of globalisation and migration, the world is witnessing an increasingly linguistic and cultural diversity and the skills required to effectively participate in everyday and professional activities increase in their complexity. Although English is often regarded as the ‘global language’, personal and professional cross-cultural encounters require a fundamental understanding of the relationship between language and culture, an awareness of one’s own cultural conditioning and intercultural competencies.

These major are designed to offer you an enriching global perspective and to develop your ability to communicate effectively across cultural borders. Explore and reflect on general questions of language as a system for expressing meaning, language skills and cross-cultural understanding. Extend your studies of leadership, culture and globalisation by studying an additional language and the culture of the countries in which it is spoken, while gaining a better understanding of your own language and cultural conditioning. The Faculty of Society and Design offers studies in Spanish, French, Japanese and Chinese (Mandarin). The knowledge and skills gained in this major can be applied to real-world problems for any personal or professional contexts. They are invaluable as either an independent area of study or a complement to any degree.

Language and Culture

Required subject (1):

Language subject electives (2):

Choose 2 of the following subjects:

Electives (3):

Choose 3 of the following subjects:

Chinese Language and Culture 

Required subjects (3):

Electives (3):

Choose 3 of the following subjects:

Japanese Language and Culture 

Required subjects (3):

Electives (3):

Choose 3 of the following subjects:

French Language and Culture 

Required subjects (3):

Electives (3):

Choose 3 of the following subjects:

Spanish Language and Culture 

Required subjects (3):

Electives (3):

Choose 3 of the following subjects:

Media

The Media Studies major provides you with a foundation for studying the media by engaging you in theoretical and practical aspects of media representations, media channels, audiences, news production, digitalisation of media, the media industry, and global media trends. It also allows you to immerse yourself in the field through selective study in digital advertising, media and crime, screen style and storytelling, the video game industry, international relations, the future of media in journalism, or media strategies in public relations.

Media Studies Major

The major comprises six (6) subjects as follows:

Plus four (4) subjects from the following:

Media Studies Minor

The Media Studies minor provides you with a foundation for studying the media by engaging you in theoretical and practical aspects of media representations, media channels, audiences, news production, digitalisation of media, the media industry, and global media trends. It also allows you to immerse yourself in the field through selective study in digital advertising, media and crime, screen style and storytelling, the video game industry, international relations, the future of media in journalism, or media strategies in public relations.

The minor comprises six (4) subjects as follows:

Plus two (2) subjects from the following:

The following major is only available to students enrolled in the Bachelor of Communication, Bachelor of Communication (Business), Bachelor of Communication/Bachelor of Laws, Bachelor of Communication (Business)/Bachelor of Laws.

Media Studies (Communication) Major

This major is only available to students enrolled in the Bachelor of Communication, Bachelor of Communication (Business), combined Bachelor of Communication/Bachelor of Laws and combined Bachelor of Communication (Business)/Bachelor of Laws.

The Media Studies (Communication) major for students enrolled in any of the Bachelor of Communication programs listed.  It allows students to immerse themselves in the field of media studies through selective study in digital advertising, media and crime, screen style and storytelling, the video game industry, international relations, the future of media in journalism, or media strategies in public relations.

The major comprises six (6) subjects drawn from

Multimedia

Multimedia Design Major

The major comprises six (6) subjects:

*The last intake of this major is Semester 192, please consider the Digital Design Major which is available from Semester 193.

Philosophy

The philosophy major involves the creative, critical task of constructing, clarifying and comparing ideas. We examine predominant cultural ideas, both western and eastern. The major is orientated towards practical issues in the fields of politics, ethics, religion and art. Completion of a philosophy major provides students with deep cultural knowledge: not just of forms of behaviour and styles or organisation, but the deeper, philosophical well-springs of world cultures.

The major comprises of six (6) subjects drawn from the below: 

Public Relations

The public relations major comprehensively prepares you for a career in strategic communications and public relations. You are introduced to public relations from a management perspective as a critical function in all industries across corporate, government and not-for-profit organisations. The major delivers a wide-ranging conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. You will evaluate the profession’s current structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. You will develop flexibility in applying strategic written, oral, visual, social media, issues management, and crisis communication skills in diverse situations, technologies, and audiences. You will apply this knowledge to engage with real clients, primarily from the not-for-profit sector, to creating and pitching authentic public relations campaigns.

Public Relations Major

The major comprises of six (6) subjects and must include:

Plus two (2) from the following:

Public Relations Minor

The public relations minor comprehensively prepares you for a career in strategic communications and public relations. You are introduced to public relations from a management perspective as a critical function in all industries across corporate, government and not-for-profit organisations. The minor delivers a wide-ranging conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. You will evaluate the profession’s current structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. You will develop flexibility in applying strategic written, oral, visual, social media, issues management, and crisis communication skills in diverse situations, technologies, and audiences. You will apply this knowledge to engage with real clients, primarily from the not-for-profit sector, to creating and pitching authentic public relations campaigns.

The minor comprises of the following four (4) subjects:

Social Media

Social Media Major

Digital and social media literacy is critical for students seeking a career in marketing and communications industries. You will gain a sophisticated understanding of the role of digital and social media in everyday and corporate life in a local and global context. You will learn via a hands-on, practical approach underpinned with applied theoretical knowledge. The major provides you with the skills and experience in the development of innovative analytical solutions to real world communication challenges, in digital content analysis and creation and in creative entrepreneurship, all informed by industry best practice. You will use persuasive and strategic communication strategies, and advanced design skills, to develop compelling and ethical narratives and campaigns across multiple platforms. Crucially, you will learn how to stay up to date, and innovate, in this ever-changing field. These skills are critical in diverse professional roles including public relations, journalism, advertising, web design, social media, and marketing.

The major comprises six (6) subjects as follows:

Social Media Minor

Digital and social media literacy is critical if you are seeking a career in marketing and communications industries. In this minor, you will gain a sophisticated understanding of the role of digital and social media in everyday and corporate life in a local and global context. You will learn via a hands-on, practical approach underpinned with applied theoretical knowledge. The minor provides you with the skills and experience in the development of innovative analytical solutions to real world communication challenges, in digital content analysis and creation and in creative entrepreneurship, all informed by industry best practice. You will use persuasive and strategic communication strategies, and advanced design skills, to develop compelling and ethical narratives and campaigns across multiple platforms. Crucially, you will learn how to stay up to date, and innovate, in this ever-changing field. These skills are critical in diverse professional roles including public relations, journalism, advertising, web design, social media, and marketing.

The minor comprises four (4) subjects as follows:

and three (3) of the following:

The following major is only available to students enrolled in the Bachelor of Communication, Bachelor of Communication (Business), Bachelor of Communication/Bachelor of Laws, Bachelor of Communication (Business)/Bachelor of Laws.

Social Media (Communication) Major

Digital and social media literacy is critical for students seeking a career in marketing and communications industries. In this major, you will gain a sophisticated understanding of the role of digital and social media in everyday and corporate life in a local and global context. You will learn via a hands-on, practical approach underpinned with applied theoretical knowledge. The major provides you with the skills and experience in the development of innovative analytical solutions to real world communication challenges, in digital content analysis and creation and in creative entrepreneurship, all informed by industry best practice. You will use persuasive and strategic communication strategies, and advanced design skills, to develop compelling and ethical narratives and campaigns across multiple platforms. Crucially, you will learn how to stay up to date, and innovate, in this ever-changing field. These skills are critical in diverse professional roles including public relations, journalism, advertising, web design, social media, and marketing.

The major comprises six (6) subjects as follows:

 

HSM - Faculty of Health Sciences & Medicine undergraduate study area

HSM UG Area of Study

Biomedical Science: Laboratory / Research

Majors (8)

Required Subjects:

Biomedical Science: Pre-Health professional

Majors (8)

Required Subjects:

Plus two subjects from the following options:

Health Sciences: Healthcare Informatics

Majors (6)

Complete six subjects in the following major:

Healthcare Informatics major

Minors (4)

Complete three required subjects from the following minor:

Healthcare Informatics minor

Plus one subject from the following options

 

 

LAW - Faculty of Law undergraduate study area

Bachelor of Laws (including combined degree) students may choose to complete an optional specialisation from the offerings below.

Students must complete a minimum of four (4) Law Electives (40 Credit Points) from a specialisation area below to receive a Specialisation Certificate at the completion of their law program.

Law UG Area of Study

Canadian Law and Practice

Canadian Law and Practice

Climate Law

Climate Law

Contemporary Legal Issues

Contemporary Legal Issues

Corporate and Commercial Law

Corporate and Commercial Law

International and Comparative Law

International and Comparative Law

Legal Innovation and Technology

Legal Innovation and Technology

Legal Practice

Legal Practice

 

BBS - Bond Business School postgraduate study area

Students pursuing a postgraduate degree can tailor their studies with a specialisation depending on their interest or career goals. A specialisation usually comprises of 4 subjects. A list of current specialisations is available below.

BBS - PG Area of Study

Data Analytics

Data Analytics Specialisation (Postgraduate)

The Data Analytics specialisation incorporates current industry-relevant research with applications to data science, predictive analytics, and managing large data sets to support organisational needs. The specialisation will develop skills in investigating and deciphering 'big data' to help create practical solutions for real-world problems.

Required subject: 

Plus three subjects from the following options:

Finance

Finance Specialisation (Postgraduate)

The Finance specialisation incorporates the most current industry-relevant research with applications to finance principles, financial markets and corporate finance and seeks to enhance graduates' planning, analytical and interpersonal skills in preparation for senior management roles.

Required subjects: 

Plus two subjects from the following options:

Health Management

Health Management specialisation (Postgraduate) The Health Management specialisation incorporates the most current industry-relevant research with applications in health analytics, systems and management. This specialisation is designed to assist and inform healthcare professionals and other healthcare providers transitioning to senior management roles.  As a cross-faculty specialisation, Business students will engage with a range of healthcare professionals and researchers within the Healthcare Innovations program and the Faculty of Health Sciences & Medicine.

Choose four subjects from the following options:

International Business

International Business specialisation (Postgraduate)

The International Business specialisation incorporates the most current industry-relevant research with applications to international trade, international finance, managing human resources and other challenges of managing and leading in a global environment and seeks to enhance graduates' planning, analytical and interpersonal skills in preparation for senior management roles.

You must complete four subjects from the following options:

Marketing

Marketing specialisation (Postgraduate)

The Marketing specialisation incorporates the most current industry-relevant research with applications to market research and analysis, customer analysis and relationship management, communication strategies and the use of digital and social media and seeks to enhance graduates' planning, analytical and interpersonal skills in preparation for senior management roles. The Tourism Management specialisation provides a good understanding of the industry and the employment opportunities providing a springboard into employment in this exciting sector.

You must complete four subjects from the following options:

Tourism Management

Tourism and Hotel Management specialisation (Postgraduate)

The Tourism and Hotel Management specialisation incorporates the most current industry-relevant research with applications to Strategic Pricing and Revenue Management, Tourism Analysis and Evaluation, WHS Risk Management, Adventure Tourism, Sustainable Tourism and Indigenous Cultures and seeks to enhance graduates' planning, analytical and interpersonal skills in preparation for senior management roles. The Tourism Management specialisation provides a good understanding of the industry and the employment opportunities providing a springboard into employment in this exciting sector. 

Required subjects: 

Plus one subject from the following options:

 

LAW - Faculty of Law postgraduate study area

Juris Doctor, Master of Laws or Master of Legal Administration

Juris Doctor, Master of Laws or Master of Legal Administration students may choose to complete an optional specialisation from the offerings below. 

Note: Master of Laws (LA-43015) students who commenced their degree prior to January 2015 may only undertake a specialisation from the Previous Specialisation offerings. Please contact [email protected] for further information.

Students must complete a minimum of four (4) Law Electives (40 Credit Points) from one of the below areas to receive a specialisation at the completion of their program.

Eligible Juris Doctor students will receive a Specialisation Certificate following Graduation. Eligible Master of Laws or Master of Legal Administration students may choose to receive a Permissible Award, with the Specialisation noted on their Testamur.

Law PG Area of Study

Canadian Law and Practice

Canadian Law and Practice
 
 
 
 
 
 
 

Corporate and Commercial Law and Practice

Corporate and Commercial Law and Practice
 

Dispute Resolution

Dispute Resolution
 
 
 
 
 

International Business and Finance Law

 International Business and Finance Law

 
 
 
 
 

Legal Innovation and Technology (JD only)

Legal Innovation and Technology (JD only)
 
 
 

Legal Practice (JD only)

Legal Practice (JD only)
 
 

Family Dispute Resolution (LLM only)

Family Dispute Resolution (LLM only) 

International Commercial Law and Dispute Resolution (LLM only)

International Commercial Law and Dispute Resolution (LLM only)

 

 

What is the difference between majors, minors and specialisations?

Major - A major sequence at Bond University typically comprises at least six defined subjects within one discipline area.

Minor - A minor sequence of four subjects within one discipline area. Minors are only available in some programs and do not appear on your testamur.

Specialisation - A specialisation is a group of related subjects, which are usually a further study within a particular area or field of study. A specialisation typically comprises at least four defined subjects within one discipline area.