Skip to main content
Start of main content.

Bondy sells company to Vald Performance for six-figure sum

Bond University graduate Joseph Marcus is riding high after selling his fitness device company for a six-figure sum to one of the leading sports technology firms operating in Australia.

Mr Marcus invented blood flow restriction training device AirBands while completing his thesis research at Bond University in 2014.

AirBands work by using pressure to restrict blood flow to the heart, while ensuring sufficient arterial blood reaches the limbs.

The restricted flow of blood returning to the heart leads to blood pooling in the limbs, setting off a chain reaction of events in the body, leading to an increase in growth hormone and testosterone, and a decrease in mycostatin, a protein that restricts muscle growth.

The pressure of the bands can be controlled via your mobile phone.

Mr Marcus claims the end result is faster muscle growth and increased strength from a less intense workout. He said the technology has a long history of being used in medicine but not for exercise.

Mr Marcus’ company Uptek and its AirBands product has now been sold to Vald Performance – one of the largest sports technology firms in Australia.

Mr Marcus said he came to the attention of Vald after he spoke at a sports analytics conference in Melbourne. He said the decision to pair up with Vald made sense.

“It just seemed liked a no-brainer really, to partner up with someone who’s been there and done that,” he said.

“They just take the pressure off myself and allow me to just do what I’m good at, blood flow restriction training.”

Mr Marcus will join Vald to work in the company’s product strategy team to lead the commercialisation of the AirBands product. His device has already been used by players at the Gold Coast Suns and Gold Coast Titans.

More from Bond

  • Surfing subject makes a splash with students

    Surf Industry Studies is a very unique, hands on approach to learning all about the surfing industry.

    Read article
  • Bond boys in the hood

    Bull Sharks Netball training partner Glenn Ormesher and Sapphire Assistant Coach Gavin Clarke are making their presence felt.

    Read article
  • Soldier, MP, academic: remembering Terry Gygar

    Associate Professor Terry Gygar, a former soldier and Queensland MP who went on to become a law academic at Bond University, has died following a battle with cancer.

    Read article
  • Penalty shootout in Madrid for sports law students

    A team of Bond University law students has made the world finals of the Sports Arbitration Moot in Spain.

    Read article
  • Undefeated U18s advance to Grand Final

    Rugby wrap: The U18s to play Souths in Lightning Series Grand Final, the men win big in Canberra and the women kick off their premiership defence with an intra-club match.

    Read article
Previous Next