Bond University Bachelor of Commerce/Bachelor of Laws Candidate, Taylor Birtchnell, has won the Travis Schultz Law competition, with prizes including a one-month internship at a digital marketing agency Yomstar and a cash prize.
The state-wide competition challenged students to devise a launch strategy for new venture Travis Schultz Law in Mooloolaba.
Travis Schultz, Principal of Travis Schultz Law said what he liked about Ms Birtchnell’s entry was that she picked up the firm’s strong bias towards community engagement and philanthropy.
"Taylor’s approach resonated with me because she understood that in a law firm all about quality and genuine expertise, our marketing efforts need to be focussed on networking and relationships more than traditional sledgehammer advertising."
Ms Birtchnell said she was looking forward to putting theory into practice with leading digital agency Yomstar, making new connections and learning skills which only come from being on the job.
Explaining her approach, Ms Birtchnell said "any law firm can provide the same sort of services, so choosing representation becomes more about which firms are invested in supporting your local community."
"Travis Schultz Law really struck me as an enterprise that cared about community and cared about the locals, so I wanted to create a strategy that reflected this, and did some real tangible good in the community, while promoting the business strengths of expertise and low cost fee structures providing access to all," she said.