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Strategic Marketing Manager

Brand, Marketing & Customer Experience
Position type:
Full time, fixed term appointment until November 2022 (Secondment Backfill)
Position reference no:
OFS_ 67203156

About the position

The Marketing, Brand and Customer Experience team at Bond University has a clear vision to raise the University’s global reputation as a premium institution with a distinct value proposition, to generate growth opportunities and to encourage more students to consider, engage with, and ultimately choose to study at Bond University.

The Strategic Marketing Manager plays an integral role in bringing this vision to life. They will lead a range of strategies and major projects to build brand desire and create preference for Bond amongst prospective students and their influencers. They will oversee the development and execution of creative and impactful multi-channel marketing campaigns that deliver student attraction and acquisition outcomes.

Working with a range of key stakeholders across the university, they will have exceptional communication and relationship management skills. The Strategic Marketing Manager will also drive marketing automation strategies and oversee major student recruitment marketing projects to enhance personalisation, brand desire and engagement with prospective students.

The Strategic Marketing Manager will be an innovative and strategic marketer with both digital and traditional skills, as well as experience in new marketing technologies. The role will work closely with the Senior Data and Marketing Insights Manager to monitor, analyse and report on campaign and marketing activities and provide recommendations for continuous improvement. They will also be highly involved in gathering and make sense of customer insights.

The Strategic Marketing Manager will lead the relationships with key external partners including the creative, media and marketing automation agencies. The role will provide advice and support to the Director of Brand, Marketing and Customer Experience and will forge strong relationships with internal departments across the University. They will also work collaborative and effectively with the Brand and Creative Manager and the Customer Experience Manager.

About the person:

We are seeking a passionate individual who is experienced in managing a dynamic team and large scale domestic and international campaigns. You will be highly motivated, with the ability to adapt to, and to be a catalyst for change, and to embed a customer-centric and high-performance culture across the team. With a demonstrated experience working effectively with external agencies and suppliers you will also have strong capabilities of data-driven marketing methods.


Salary details:

Bond University offers a vibrant campus with state-of-the-art facilities in a picturesque location, as well as a range of tangible benefits including (but not limited to): competitive remuneration, bus services to the door, available car parking, use of library, Career Development Services, corporate discount programs and a bulk-billing medical centre on-site.

Remuneration for the appointment will be $94 051 plus 10% superannuation per annum.

Additional information:

Position related enquiries can be directed to Shannon Tricklebank, Director of Marketing, Brand and Customer Experience on [email protected].

Application and submission details:

For further details regarding this appointment please reference the position description.

Applications will be submitted online via the Careers at Bond University candidate portal. Please follow the 'How to apply' instructions provided. All candidates will be required to register prior to submitting an application

Applicants must have current work rights in Australia at the time of application. This status will be verified as part of the recruitment process.

Conditions of employment for this position are offered under a Bond Workplace Agreement (BWA)

Bond University is an equal opportunity employer and we encourage our students and staff to respect individuality and diversity. In line with Bond University’s values, people from diverse backgrounds, women, Aboriginal and Torres Strait Islander people, people who identify as LGBTIQ+, and people with a disability are encouraged to apply for positions at the University.

Don't miss out

Applications close at 5:00pm, Sunday, 3 October 2021.

Apply now