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IBUS12-251: Concepts of Strategy


Strategic management involves the formulation and implementation of value-generating activities. In this subject, you will learn fundamental aspects of environmental, competitive and internal analysis that will help you understand key determinants of firm success. You will also develop a critical perspective on the significance and interrelated nature of the ‘process’, ‘context’ and ‘content’ of strategy, and the importance of ethical decision-making in determining action and planning implementation. Consideration of an organisation’s strategic outlook and capabilities will help you integrate knowledge from other disciplines and help you develop a comprehensive and holistic understanding of organisational success.

Subject details

FacultyBond Business School
Semesters offered
  • September 2021 [Standard Offering]
  • May 2022 [Standard Offering]
  • September 2022 [Standard Offering]
  • May 2023 [Standard Offering]
  • September 2023 [Standard Offering]
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2021: $5,260
  • Commencing in 2022: $5,260

Learning outcomes

1. Describe the determinants of strategic management. 2. Analyse a firm’s external environment and internal capabilities. 3. Develop innovative solutions to strategic problems. 4. Formulate a professional, implementable and value-creating strategic plan. 5. Apply ethical decision-making to the pursuit of sustainable competitive advantage. 6. Deliver a clear, professional presentation appropriate for senior managers of an organisation.

Enrolment requirements

Requisites: ?


Restrictions: ?


Subject outlines

Subject dates

Standard Offering
Enrolment opens21/03/2021
Semester start17/05/2021
Subject start17/05/2021
Cancellation 1?31/05/2021
Cancellation 2?07/06/2021
Last enrolment30/05/2021
Withdraw – Financial?12/06/2021
Withdraw – Academic?03/07/2021
Teaching census?11/06/2021
Standard Offering
Enrolment opens18/07/2021
Semester start13/09/2021
Subject start13/09/2021
Cancellation 1?27/09/2021
Cancellation 2?04/10/2021
Last enrolment26/09/2021
Withdraw – Financial?09/10/2021
Withdraw – Academic?30/10/2021
Teaching census?08/10/2021