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GMBA71-111: Marketing Management


This subject focuses on providing students with an understanding of the principles of marketing and marketing management. It is designed to develop analytical and decision-making skills in marketing. Students will learn the marketing concept and be introduced to frameworks with which to analyse: product markets; marketing tools and strategies such as segmentation, differentiation and targeting; and positioning tactics using the marketing mix (product, price, promotion and distribution channels). Once you develop “marketing mind”, your way of viewing the world, thinking, and interacting with people will change. At the end of this subject, you will find yourself at the start line for entering the chaotic business world.

Subject details

FacultyBond Business School
Semesters offered
  • May 2022 [Non-Standard Offering - Bond-BBT]
  • May 2023 [Non-Standard Offering - Bond-BBT]
  • September 2023 [Non-Standard Offering - Bond BBT]
Study areas
  • Business and Commerce

Learning outcomes

1. Demonstrate critical thinking through an understanding of the fundamental principles of marketing. This involves an illustration of product positioning, analysis of the variables in the consumer and industrial market that determine the target market, construction of a target market profile, identification and explanation of the functions of the marketing mix 2. Demonstrate knowledge and global awareness through the appreciation of the relationship of marketing theories, concepts and practices to both domestic and global marketing organisations 3. Demonstrate responsibility and critical thinking by recognising the application of marketing principles in phenomena they see around them. Students will illustrate a greater understanding of the marketing processes that they encounter every day in their role as consumer as well as potential future roles in the marketing industry

Enrolment requirements

Requisites: ?


Restrictions: ?
  • Study Abroad Students
  • This subject is not available to students on US Financial Aid.
  • Students on a Student Visa may be restricted from enrolment due to the mode of delivery in the chosen semester. Check the subject outline for further details.

Must be admitted into a BBT/MBA Program

Subject outlines

Subject dates

Non-Standard Offering - Bond-BBT
Enrolment opens20/03/2022
Semester start01/05/2022
Subject start16/05/2022
Cancellation 1?30/05/2022
Cancellation 2?03/06/2022
Last enrolment28/05/2022
Withdraw – Financial?13/06/2022
Withdraw – Academic?30/06/2022
Teaching census?12/06/2022