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GMBA70-307: Business Planning for Entrepreneurial Ventures Part B January 2021 [Intensive]

General information

Building on initial planning and development undertaken in 'Business Planning for Entrepreneurial Ventures Part A,' in student teams of three to four, you will research a business opportunity of your team's choice and develop a complete and comprehensive implementation plan that could be presented to potential providers of venture capital or other financiers. This subject requires the application and integration of material from the Part A subject, and deals with the critical action steps that entrepreneurs must take in launching a new venture. Students will gain valuable insights and experience through the research, planning and analysis undertaken.


Academic unit:Bond Business School
Subject code:GMBA70-307
Subject title:Business Planning for Entrepreneurial Ventures Part B
Subject level:Postgraduate
Semester/Year:January 2021
Credit points:5

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x1 (Total hours: Apr 5, 2021 12:00:00 AM) - Seminar 1
  • Seminar: x1 (Total hours: Apr 5, 2021 12:00:00 AM) - Seminar 2
  • Personal Study Hours: x6 (Total hours: 51) - Study time and reviewing materials
Attendance and learning activities: BBT Study tour week. Attendance at all scheduled sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible.


Prescribed resources:
  • Stuart Read,Saras Sarasvathy,Nick Dew,Robert Wiltbank (2016). Effectual Entrepreneurship. 2nd ed, GB: Taylor & Francis
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ? This subject is not available to
  • Study Abroad Students

Must be admitted into a BBT/MBA Program

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Critically apply appropriate theoretical frameworks to make entrepreneurial and strategic management decisions.
  2. Demonstrate an ability to evaluate, improve and contribute to the leadership and/or membership of an effective team.
  3. Effectively communicate the analysis of a feasible business opportunity through persuasive report writing at a management level.
  4. Effectively communicate the analysis of a feasible business opportunity by coherently engaging listeners in an oral presentation of your findings.
  5. Demonstrate ethical thinking and deliberation when making management decisions.


Assessment details

TypeTask%Timing*Outcomes assessed
Essay Reflective Learning Journal: reflecting on professional experiences that students have faced. 30% Ongoing 1, 2, 4, 5.
Peer Review Peer Review. Comprehensive 360 degree review of team and personal performance. 10% Ongoing 2.
Capstone Project Feasibility Analysis Report. Final report demonstrating feasibility and resources required to start the business. 40% In Consultation 1, 2, 3, 4, 5.
Oral Pitch Oral Team Presentation of feasibility findings. 15% In Consultation 1, 2, 3, 4, 5.
Capstone Project Project Overview. Initial summary report. 5% In Consultation 1, 2, 3, 4, 5.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

A peer-evaluation system will be used in this subject to help determine the individual marks for all group assessments. As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

Review of effectual principles emphasizing how teams can take an effectual approach to the start up process and business planning. What makes an effective entrepreneurial team?

Work through a real life start up case study to investigate the entrepreneurial journey and examine what investors are looking for and how do they analyse start ups. Examines the entrepreneurial and strategic management decisions that founders face when starting a new business.

What are business models? Review of typical business models and how can they be tested in a start up context.

Correctly identifying the ideal target market is critical for start up success. Using the value proposition canvas and customer empathy mapping to undertake a detailed customer discovery approach so that customer pains and gains are correctly identified as part of feasibility and business planning.

Examine the key indicators of financial, technological & market feasibility and how to address them comprehensively in feasibility and business planning.

A review of what investors look for and how to prepare and pitch using an established venture capital approved structure.

Approved on: Nov 24, 2020. Edition: 2.4