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GMBA70-306: Business Planning for Entrepreneurial Ventures Part A January 2021 [Intensive]

General information

Entrepreneurial thought and action are increasingly necessary skills in the design, development and execution of any business. They are particularly valuable in the process of business planning for both current and future ventures. The objective of this subject is to introduce you to the fundamentals of entrepreneurial management as well as the mindsets, tools, resources and critical action steps that can (and should) be applied to the process of business planning. This is an interactive and highly experiential subject. Your learnings will be based on readings, case studies and in-class discussions that will present a series of concepts, frameworks and heuristics to help you understand the process, challenges and opportunities of managing entrepreneurially in organisations of all sizes and types. In a collaborative team environment, you will use your learnings to identify a business opportunity of your choice and develop a lean business plan. You will also outline the next steps and stages you will need in order to develop a comprehensive plan (which you will complete in Business Planning for Entrepreneurial Ventures Part B).


Academic unit:Bond Business School
Subject code:GMBA70-306
Subject title:Business Planning for Entrepreneurial Ventures Part A
Subject level:Postgraduate
Semester/Year:January 2021
Credit points:5

Delivery & attendance

Delivery mode:


Workload items:
  • Personal Study Hours: x1 (Total hours: 39) - Recommended study time & reviewing materials
  • Seminar: x1 (Total hours: 4) - Seminar 2 (Saturday 11.00am - 3pm)
  • Seminar: x1 (Total hours: 3.3) - Seminar 3 (Monday 9.00am - 12.30pm)
  • Seminar: x1 (Total hours: 8) - Seminar 3 (Wednesday 9.00am - 5pm)
Attendance and learning activities: Attendance is expected at all scheduled class sessions during the intensive program. Students are expected to notify the instructor of any absences with as much advance notice as possible.


Prescribed resources:
  • Stuart Read, Saras Sarasvathy, Nick Drew, Robert Wiltbank (2017). Effectual Entrepreneurship 2nd edition. Published by Routledge
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ? This subject is not available to
  • Study Abroad Students

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Explain the fundamentals of entrepreneurial thought and action
  2. Demonstrate effective collaborative cooperative and successful teamwork
  3. Apply principles of entrepreneurial planning as a critical driving force in new and existing venture success
  4. Demonstrate knowledge and use of a range of tools and frameworks for human-centred business modelling and planning
  5. Apply a range of theoretical frameworks in designing and developing a lean business plan and explain the difference between a lean and full-form plan


Assessment details

TypeTask%Timing*Outcomes assessed
Written Report § Critically analyse a curated case study and answer the critical thinking questions 20% In Consultation 1, 2, 3.
Project § Business Concept Development: Students will work in groups to develop a business concept. 25% In Consultation 1, 2, 3.
Project Major Project. Develop a lean business plan using consolidated learnings from the course. 55% In Consultation 1, 3, 4, 5.
  • § Indicates group/teamwork-based assessment
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Accessibility and Inclusion Support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

A peer-evaluation system will be used in this subject to help determine the individual marks for all group assessments. As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

The theory and practice of entrepreneurship. The myths of and a road-map for entrepreneurship. Types of entrepreneurship.

Causation vs effectuation. The theory of effectuation and how to use this as a framework for planning.

Where do business ideas come from? Introduction to design thinking for entrepreneurial ventures. Lean entrepreneurship and identifying customer needs.

Introduction to the Business Model Canvas. Hands-on with designing a business model.

Lean Business Planning. From lean to full-form business plan.

What it is and how to go about creating one

Approved on: Nov 13, 2020. Edition: 2.5