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GMBA70-207: Strategy and Innovation Part A May 2022 [Online - (March) Week 11 to (July) Week 9]

General information

Throughout the subject, students will be exposed to different aspects of strategy, utilising knowledge from Accounting, Marketing, Human Resources and Economics. Students will learn fundamental concepts of strategic management and will apply these concepts to business transformation, renewal and innovation. Through a unique combination of broadcast programs, live interactions, threaded discussions (Air Campus), Video Conference system, required readings, and subject tasks, students will synthesise theological knowledge and practical skills to develop business strategies. Upon successful completion of this subject, students are expected to think like a strategist and to understand the role of strategy in steering a company through the challenges and opportunities for business in the 21st Century. The subject materials draw on experiences of local and global companies and the expertise of their strategists.


Academic unit:Bond Business School
Subject code:GMBA70-207
Subject title:Strategy and Innovation Part A
Subject level:Postgraduate
Semester/Year:May 2022
Credit points:5

Delivery & attendance

Delivery mode:


Workload items:
  • Seminar: x6 (Total hours: 24) - Webinar 1
  • Personal Study Hours: x6 (Total hours: 36) - Recommended study time & reviewing materials
Attendance and learning activities: Participation in all scheduled sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible.


Prescribed resources:
  • (2014). Kigyo Sanbou. 2014th,
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Assumed Prior Learning (or equivalent):

Restrictions: ? This subject is not available to
  • Study Abroad Students
  • Students on US Financial Aid
  • Students on a Student Visa who have already completed one third (33%) of their total program online.

Must be admitted into a BBT/MBA Program

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Apply logical thinking and problem solving, to develop global/borderless business strategies.
  2. Develop creative solutions to complex problems
  3. Synthesise advanced functional knowledge of business concepts to tackle the challenges of managing the business and developing strategies


Assessment details

TypeTask%Timing*Outcomes assessed
Student Engagement Preparation & Participation 10% Ongoing 1, 2, 3.
Case Analysis Case Study & weekly discussion 25% In Consultation 1, 2, 3.
Essay Reflective paper 25% In Consultation 1, 2, 3.
Computer-Aided Examination (Open) Final examination 40% Non-Standard Examination Period 1, 2, 3.
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Subject curriculum

This topic will introduce the concept of strategy, and the evolution of strategy research in an academic and business context of the major determinants of strategic thinking.

The critical question of strategy researchers is: why do some companies perform better than others? This topic will explore some of the key elements of successful strategic thinking.

The suite of products, how they're managed and the impact they have on a company's success will be discussed in this topic

Establishing strategic advantage for the purpose and goal of the strategist. Finding ways to gain relative superiorly through key success factors will be discussed in this topic

Based on the view of Porter, the positioning view of strategy as a means of securing competitive advantage will be discussed. This will be contrasted with Barney's work on the RBV and the internal determinants of competitive advantage

What are the characteristics of a great strategist? How strategists are trained and developed is discussed in this topic.

Students will develop a strategy for a company from the perspective of top management. Students will collect information on how the company developed, what the essential issues are and what strategy should be adopted.

Students will analyse and forecast impacts on global economy and society from the case study and discuss what and how companies, societies, nations and individuals cope with the issues

Approved on: Mar 14, 2022. Edition: 1.11