BMBA71-301: Data Analytics for Decision Making

Description

This subject develops the student’s facility for evidence-based decision making, by introducing students to the use and application of data. As the business world has increasing access to data, and in the availability of big data sets which allow greater understanding of customers and other business related data, effective use of the data will enable decisions to become more informed. This subject will consider the role of data in an evolving business system, discuss and review common sources of data and processes for developing superior data sets, and will introduce the quantitative methods that are needed for understanding what the data tells us re the decision we need to make. It develops an understanding of modern computational methods to solve quantitative problems in business decision making, using a case-based approach to using data.

Subject details

Learning outcomes

1. Understand the role of data in evidence based decision making
2. Examine the systems by which data is or can be made available
3. Possess an understanding of measurement issues and processes for understanding relationships based on statistical theory
4. Apply modern quantitative tools (Microsoft Excel) to data analysis in a business context
5. Analyse and interpret data to provide meaningful information to assist in decision making

Enrolment requirements

Subject outlines

• September 2020 [Intensive - Week TBC - Data Analytics for Decision Making]
• May 2020 [Standard]

Subject dates