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BMBA70-860: Marketing for Managers


In today’s business world, creating customer value through marketing is essential to a company’s growth strategy. Marketing involves several interrelated processes like understanding the business environment, conducting market research, analysing customer needs and finally providing customer value through the 4Ps strategy (product, price, place and promotion). This subject is designed to enable students to develop a concise understanding of marketing principles and related tools to solve contemporary marketing problems.

Subject details

FacultyBond Business School
Semesters offered
  • September 2020 [Non-Standard Offering]
Study areas
  • Business and Commerce
Subject fees
  • Commencing in 2020: $2,715

Learning outcomes

1. Demonstrate knowledge of fundamental theories and frameworks in marketing.
2. Apply marketing principles to generate creative solutions to a contemporary business problem.
3. Critically evaluate a marketing issue, problem or opportunity, applying relevant marketing principles.
4. Demonstrate the ability to work effectively with others to complete a marketing project.
5. Articulate ideas, decisions, recommendations and other information in a clear, concise and professional writing style.

Enrolment requirements

Requisites: ?


Restrictions: ?
  • Study Abroad Students

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Subject outlines

Subject dates

Non-Standard Offering
Enrolment opens10/11/2019
Semester start13/01/2020
Subject start03/02/2020
Cancellation 1?08/02/2020
Cancellation 2?09/02/2020
Last enrolment07/02/2020
Withdraw – Financial?14/02/2020
Withdraw – Academic?20/02/2020
Teaching census?13/02/2020
Non-Standard Offering
Enrolment opens02/08/2020
Semester start14/09/2020
Subject start05/10/2020
Cancellation 1?16/10/2020
Cancellation 2?18/10/2020
Last enrolment14/10/2020
Withdraw – Financial?26/10/2020
Withdraw – Academic?08/11/2020
Teaching census?25/10/2020