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ADVT13-350: Advertising Internship September 2018 [Situated]

General information

Available to academically successful students who have completed the required pre-requisites together with major studies in a professional area. Internships provide students with an introduction to the realities of work in a professional field. Internships must be approved by the coordinator of the discipline.


Academic unit:Faculty of Society and Design
Subject code:ADVT13-350
Subject title:Advertising Internship
Subject level:Undergraduate
Semester/Year:September 2018
Credit points:10

Delivery & attendance

Delivery mode:


Workload items:
  • Internship: x12 (Total hours: 120) - 120 contact hours minimum with the employer over the semester
  • Self-Directed Activity: x12 (Total hours: 20) - 20 non-contact hours for personal study, written assessment and recording in reflective journal
Attendance and learning activities: Workplace Requirements: Students undertaking Industry Placements within an organisation will be required to undertake a series of related duties for the chosen organisation. The exact nature of these tasks will be decided upon by the company supervisor and may vary in responsibility. Students need to meet with the appropriate Academic Supervisor prior-to and during their placement.  Student’s are advised to keep in regular contact with their Academic Supervisor via email or by scheduling weekly or fortnightly meetings to discuss the progress of their internship and the submission the student’s assessment items.


Prescribed resources: No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
[email protected] & Email:[email protected] is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

To access these services, log on to the Student Portal from the Bond University website as

Enrolment requirements

Requisites: ?


Restrictions: ? This subject is not available to
  • Study Abroad Students

CDC Approval Required. See the Bond Career Development Centre (CDC) for information and an application form.

This subject is not available as a general elective. To be eligible for enrolment, the subject must be specified in the students’ program structure.

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:
  1. Demonstrate experience gained in a real-world workplace setting.


Assessment details

TypeTask%Timing*Outcomes assessed
Reflective Journal Each fortnight (week if intensive program) write up a reflective journal covering your experiences during that fortnight / week including 50% Fortnightly 1.
Internship Portfolio Compile a portfolio of the best five pieces of work you've completed while on the internship. Ensure where possible you include a copy of the brief provided or if a verbal brief, summarise in your own words. Touch on why you chose these particular pieces. (Please note: If you are unlikely to be able to compile a portfolio due to the nature of placement or confidentiality of work you can request to complete an essay instead. Your academic supervisor will confirm the topic and word count.) 30% In Consultation 1.
Workplace Performance Report ^ Students must receive a satisfactory report from their workplace supervisor. If a student is graded by their workplace supervisor as unsatisfactory, they will NOT be awarded a pass grade REGARDLESS of the marks achieved for their assignments. C In Consultation 1.
Essay The essay Analysis of a Professional Environment describes the kind of work currently done by a professional in your area, relating your analysis to the specific placement. 20% In Consultation 1.

Pass requirement

Students who receive an unsatisfactory evaluation or their Industry Placement is cancelled prior to the agreed date, will fail the Industry Placement subject regardless of the assessment submitted to the Academic Supervisor. The student may also not be considered for future Industry Placements or professional portfolio opportunities through the University during their study.

  • ^ Students must pass this assessment to pass the subject
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Assessment criteria

High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

Quality assurance

For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Study information

Submission procedures

Students must check the [email protected] subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.

Policy on plagiarism

University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.

Bond University utilises Originality Reporting software to inform academic integrity.

Feedback on assessment

Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.

Disability support

If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.

Additional subject information

Students are required to sign the Industry Placement Agreement provided by the Career Development Centre (CDC) prior to their internship. The responsibilities and expectations of students are provided in the agreement.

Subject curriculum

A detailed curriculum has not been published for this subject.
Approved on: Nov 5, 2018. Edition: 2.3