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ADVT13-322: Campaigning for Change

Description

Do you want to learn how to campaign for issues that benefit individuals, communities, and society? This subject introduces you to the principles of social marketing and how they are used by governments, non-governmental organisations and private actors to promote positive behaviour change. It explores a range of social marketing strategies and techniques for changing attitudes and behaviours, as well as the use of promotional communication and innovation to deliver goods, ideas, and service products for positive social outcomes. In addition to learning and applying social marketing skills, this subject also encourages you to develop a realistic and – at times – critical perspective on the increasing entanglement of commercial interests and the social good by critically evaluating concepts like Corporate Social Responsibility (CSR), brand activism and related private-sector approaches to changing peoples’ behaviour ‘for the better’. 

Subject details

TypeUndergraduate
CodeADVT13-322
EFTSL0.125
FacultyFaculty of Society & Design
Semesters offered
  • September 2021 [Standard Offering]
  • September 2022 [Standard Offering]
Credit10
Study areas
  • Communication and Creative Media
Subject fees
  • Commencing in 2021: $5,260
  • Commencing in 2022: $5,260

Learning outcomes

1. Adapt the principles of commercial marketing and promotional communication to social change campaigns.
2. Understand and apply behaviour change models, theories and frameworks to social problems.
3. Critically evaluate the ethics of social marketing approaches and corporate social responsibility concepts and initiatives.
4. Understand the limits of marketing as a mechanism for social change.

Enrolment requirements

Requisites: ?

Nil

Restrictions: ?

Nil

Subject outlines

Subject dates

Standard Offering
Enrolment opens18/07/2021
Semester start13/09/2021
Subject start13/09/2021
Cancellation 1?27/09/2021
Cancellation 2?04/10/2021
Last enrolment26/09/2021
Withdraw – Financial?09/10/2021
Withdraw – Academic?30/10/2021
Teaching census?08/10/2021