Contact details
Research interests
My broad research interests are in consumer behaviour, in particular how different types of consumption contribute to a consumer’s overall happiness and wellbeing. I have a keen interest in research projects that investigate how scarcity cues and tactics influence consumer behaviour as well as how the consumption of experiential products affect a consumer’s happiness and wellbeing. I use experimental research approaches, as well as meta-analysis to synthesize literature and explore generalizability and moderating effects of previous findings.
Qualifications
- Marketing, PhD, University of Technology Sydney, Award Date: 5 Nov 2020
Fields of Research
- Marketing