In their study of advertising, students focus on the creation and delivery of specific messages by appealing to their audience visually, experimentally and textually. Assessment in the advertising arena incorporates creative design, copy production, market analysis, media selection and account management.
|Advertising Principles and Practices|
Bond Students make their advertising ideas work - in the real world.
A new logo, a new name and valuable ideas and recommendations for his newly established business – this is what Chris Channels, founder of the fitness consultancy “Balance 360”, took away from the campaign concepts the student groups in the introductory course “Advertising Principles & Practice” had developed during the May semester 2009....